User Education/Firefox Downloads

Problem: Someone wants to download Firefox so they search for it. Often an ad is placed above our #1 search result. Many people click on these ads (even when they know they are ads) and often end up installing old versions of Firefox or Firefox along with a whole host of other software, some of which changes default settings in Firefox. Sometimes people find it impossible to actually install Firefox. These experiences are terrible - they harm people's computers.

Goal

• Find a solution (possibly purchasing ad keywords) so that we can easily direct people to mozilla.org, increase Firefox downloads and provide the experience we've designed to our users.

Timeline

• [DONE] Initial research - March 24
• [IN PROGRESS] Compile findings - April 25
• [NEW] Present findings and recommendations to stakeholders - May 9

Documents

• Initial research using usertesting.com (Download process v1 & Download process v2)