Mozilla Firefox OS Apps & Marketplace Developer Engagement

Goals

Generate enthusiasm and build a vital ecosystem around mobile, HTML5 Open Web Apps/Firefox OS
Populate the Firefox Marketplace with 100 quality apps
Populate the Marketplace with 1000 quality apps six months after Telefonica Firefox OS phone launch

Audience

Developer targets

By developer type

HTML5 app developers: Target key html5 app developers and invite them to port their apps to Firefox OS
- HTML5 Game developers
Web developers: Teach web developers to build quality apps through a series of events, training, resources & incentives
- Dependencies: Staffing, expertise and localization support needed to succeed
- Consider partnering and outsourcing this expertise
App developers: Encourage/teach iPhone/Android/Java app developers to be Firefox OS app developers. Deliver great tools and a compelling value proposition.
- Open Web/Open Data advocates
- Hybrid developers - already have both native & web skills - convert them to HTML5/FFOS
- Dependencies: tools, testing environment, Marketplace

By region

Brazil: Java & JavaScript developers, Web developers/students interested in HTML5
Colombia, Chile,

Dependencies

More detail in the sections below:

device access & readiness Hardware Deployment Plan (Owners: Julie Choi/Stormy Peters)
Simulator & testing environment readiness R2D2B2G tool support (Owner: NA Cross-functional Developer: Myk Melez)
Marketplace and Devhub GA (Owner: Rick Fant)
Improved developer tools & templates (Owner: Kevin Dangoor/Fred Wenzel)
Performant environment for HTML5 game play (Rob Hawkes)
Regional availability, clear localization guidance & localization resources (Owner: NA)

Strategy

Build on HTML5, open web excitement
Work with existing Mozilla community in region: Mozilla Brazil and worldwide, use Speaker Reps & other ReMo reps to generate excitement and deliver training
Leverage Mozilla's experience building the add-ons developer community
Attract developers from new communities - identify and focus on those
- Example: Open data advocates like W3C
- Example: Java developers in Brazil who want to learn HTML5

Participants & Stakeholders

Developer Engagement team (Stormy Peters)

Technical Evangelism team (Mark Coggins)
Mozilla Developer Network (MDN) team (Ali Spivak)
Engagement-Developers: Contributors from the Global community
- - Doc sprint contributors
  - Localizers
  - Speakers, community leaders and evangelism reps

Marketplace & Apps Engineering Teams

DevEcosystem team: Fred Wenzel engineering/Daniel Buchner PM
- Devhub website
- Tools: Mortar, WebGameStub, X-tags
- Tools: R2D2B2G, Myk Melez
- Apps & Marketplace: Support for hackers/hack days, speakers about Apps
  - Bill Walker
  - Anant Narayan
  - Matthew MacPherson (tofumatt)
  - Matthew Claypotch (Potch)

Developer Tools team (Kevin Dangoor PM)

Daniel Buchner:
- Devhub website
- Custom elements (www.X-tags.org)

Firefox OS Engineering Team

Mozilla Support Team (SUMO)

Ibai Garcia, Apps & Marketplace support lead

Partners

Telefonica
- Blue Via
- Wayra
- Vivo/Terra
Qualcomm
Deutsche Telecom
???

Tactics

Developer Events

Conferences: Speaking & sponsorships

July

The Developer Conference, Sao Paulo, BR, July, Fabio Magnoni
DevCon5, Bill Walker, The Mozilla App Ecoystem” NYC, July 23.
The Developer Conference, Floripa, BR, August, Fabio Magnoni
FISL, July 25-29

August

BrazilJS, Aug 30-31
Proposed:Mozilla-hosted Developer Conference (suggested for 2013)

MARK - I don't have everyone's speaking gigs from across the team, there are many here (and many missing from here: https://developer.mozilla.org/en-US/events

Hackathons & doc sprints

Mozilla Interns Apps Hackathon, Mountain View, CA, July
FISL Hackathon & Doc Sprint, Porto Alegre, BR, July
Br-JS Apps Hackathon & Doc Sprint, Porto Alegre, BR Sept 1
Geeks on Mocha, Rio de Janeiro, BR, Sept 29-30
support for TEF Campus Party, Recife, BR July 29
support for TEF Campus Party, Berlin, Aug 25
proposed:TDC Goainia, Oct 20-21 (TBD)
proposed: November hackathon w/ThoughtWorks, Recife, BR

Evangelism reps training program for Apps outreach

San Francisco
Sao Paulo
Warsaw
proposed: Singapore (MozCamp Asia) - November

Other Event Support, Facilitation & Consulting

Support for onsite partner training
Training materials, localization
Event logistics
Staffing support
Collateral: t-shirts, stickers, banners
Vivo & Terra Training, Porto Alegre, BR, Aug 2012
Support for business development hosted events
- Example: Staffing & event logistics for The Next Web, collateral coordination and shipping

Training (Proposed)

Screencast trainings/webinars
Courseware for building open web apps
HTML5 app development for BR CS students (proposal under legal review)
HTML5 workshop
Games development
Responsive design workshop
Xtags - UI components
Apps bootcamp (WebFWD-style mini-program)

Documentation & Developer Communications

MDN
- HTML5
- WebApps
- Firefox OS specifics
Hacks Blog and Developer Newsletter
- Hacks Weekly links (all)
- HTML5 weekly links (Joe Stagner)
- @mozlabs and @mozhacks twitter account management
- Monthly About:Hacks newsletter (Joe Stagner)
DevHub
- Devhub support and development <a href="http://marketplace.mozilla.org/developers">DevHub</a>
- Devhub program support
- Video resources
Launched the Partner spotlight video program w/Biz Dev (March 2012)
Localization resources & management
- Blog post translation management
- Manage and recruit translators for blog posts, surveys, developer communications, event promotion - ongoing

App Design & Quality Guidelines

Created first draft of Apps quality doc (Havi, Joe, team)
Contributors to & reviewers of the current Apps quality guideline doc
Other guidelines proposed:
- UI
- Security
- Performance
- API Testing & Benchmarking
HTML5 Games performance report (Rob Hawkes)

Tools

Emulator(s)
R2D2B2G - Myk Melez's add-on build of B2G
Build/packaging - past versions of Gaia Rockin' by Jeff Griffiths
Debugger (Proposed)
Lint-like tool to check validate adherence to app guidelines (Cvan's manifest checker)
Chloi.io - platform from the Phonegap guys, now working as a WebFWD team

Starter/sample App Framework

Mortar: Dev Ecosystem team (James Long)
Web Game Stub: Mozilla Labs/Dev Ecosystem (Dan Mosedale)
Proposed: sports starter app
Proposed: Music band starter app
Proposed: transit app
Reusable components library
X-tags: UI widgets (Daniel Buchner)

Support

STORMY: We have to have support in a Mozilla channel. Our own forums or SUMO or something.

Stack overflow forums
SUMO Support for Developers
- Staffing (Ibai)
- Scoping of developer support needs (Janet)
Mozilla Open Web Apps mailing list (see bugzilla for ongoing status of list/groups integration issue)
Mozilla Brazil community list
Community locationalization efforts (ongoing)
- localized versions
Proposed: Community validation hub

Contests, Incentives & Sponsored Services

Proposed: Professional UI review (under exploration)
Localization services
Ideation Assistance

Proposed: Apps Challenge
- Challenge Post proposal is ready to go
Proposed: Internal: Mozillians
- Hacks to Apps Incentives https://docs.google.com/document/d/1WdKlKeWmYFyDn7_5AUhLJo59j5ukIqqmnL9l7S_bVbA/edit

Developer Phone Program

- In progress: <a href="https://wiki.mozilla.org/Engagement/Developer_Engagement/Hardware">Firefox OS Early Hardware Deployment Plan</a>
- Limited edition developer phone: The Orange Fox

Outreach & Influencer Relationship Management

this is the catch-all for a lot of the connecting and cross-communications we manage between various stakeholders & participants.

Engagement/Developer Engagement/FirefoxOSApps

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