Marketing:Boilerplate

Mozilla needs to get better as messaging its mission and public benefit nature.

With this in mind, we want to do a thought experiment: rewrite the boilerplate text used at the end of Mozilla press releases.

While it would be nice to have better boilerplate text, that's not the main point here. The goal is to really push ourselves on a) they key concepts we're trying to communicate and b) the words we're using to deliver these concepts.

If we can nail this -- or even come up with a couple of good versions -- we will have useful fodder for renewed mission-based marketing efforts.

Current boilerplate text

Mozilla is a global community dedicated to building free, open source products and technologies that improve the online experience for people everywhere. We work in the open with a highly disciplined, transparent and cooperative development process, under the umbrella of the non-profit Mozilla Foundation. As a wholly owned subsidiary, the Mozilla Corporation organizes the development and marketing of Mozilla products. This unique structure has enabled Mozilla to financially support and cultivate competitive, viable community innovation. For more information, visit www.mozilla.com.

Key words and concepts

• x
• y
• z

Experimental rewrites

• a
• b
• c