Engagement/Analytics/Brand-Awareness

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~DRAFT~

Objective

As part of our goal to effectively communicate our brand positioning to the world, we'd like to establish a way to measure brand awareness on mozilla.com on a ongoing basis.


Meeting Notes
Beyond linking to surveygizmo they've implemented the logic to show this content to people. Do this through Javascript.
We've always linked out to a separate
Ideally we'd like to embed the content within the page
API? There may be a way for us to collect the info and pass it onto their service (like Responsys)
Laura to investigate Javascript or iFrames to embed this content within a page
Consider putting this on the Thanks for Downloading page
Does surveygizmo have API ability for us to build a form and then submit it to them

Laura put together a proposal for tracking this over time and meet with Rebecca. We need to get the UI right.



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