Engagement/Analytics/Brand-Awareness

~DRAFT~

Objective

As part of our goal to effectively communicate our brand positioning to the world, we'd like to establish a way to measure brand awareness on mozilla.com on a ongoing basis.

Bugs

660996 Project Tracking Bug

672674 Survey Copy

First Implementation Meeting Notes (7/7/2011)

• Beyond linking to surveygizmo they've implemented the logic to show this content to people. Do this through Javascript.
• We've always linked out to a separate
• Ideally we'd like to embed the content within the page
• API? There may be a way for us to collect the info and pass it onto their service (like Responsys)
• Laura to investigate Javascript or iFrames to embed this content within a page
• Consider putting this on the Thanks for Downloading page
• Does surveygizmo have API ability for us to build a form and then submit it to them
• Laura put together a proposal for tracking this over time and meet with Rebecca. We need to get the UI right.