Webmakers/2013plans

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What's the plan for<a href="https://webmaker.org"> Webmaker</a> in 2013? Make it a product loved by makers and mentors. Working in the open with you.

Mark Surman's slide presentation (from the Dec 2012 Mozilla Foundation board meeting) explains:

• <a href="http://youtu.be/Mf73zjnl7gE?t=2m41s">As a slidecast</a>. You Tube video from the December 18 Webmaker call.
• <a href="http://www.flickr.com/photos/mozilladrumbeat/sets/72157632470322149/">On Flickr</a>.
• As a text summary. Below.

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What is Webmaker?

<a href="https://webmaker.org">Webmaker</a> teaches the art 
and craft of webmaking to anyone who wants to make something on the web. It starts with <a href="https://webmaker.org/en-US/projects/">projects</a>: users make (amazing) things, 
learning about the technology and culture of the web as they go.

• In 2012 we built the Webmaker brand, product and community.
• In 2013 we'll refine, recruit and get more people using it.

Big picture goal: Turn our basic Webmaker offering into 
a product people love. Refine it, recruit mentors and get more people 
using it.

<a href=""><img title="Mozilla Webmaker mentors and community -- montages.002" src="" alt="" width="584" height="124" /></a>

A product loved by who?

1. Makers: creative self starters with something to say or show.
   • target: 250k in 2013, 1M in 2014
2. Mentors: enthusiastic teachers and techies w/ a maker spirit
   • target: 10k in 2013, 25k in 2014

What have we built so far?

<a href="https://blog.mozilla.org/blog/2012/05/22/introducing-mozilla-webmaker/">A year ago</a>, we set out to move people from using the web to making the web. Our belief: people need skills and inspiration to build the web we want. What did we accomplish?

1) We shipped new products. Going from prototype / alpha to public release for

1. <a href="https://webmaker.org">Webmaker.org</a>
2. <a href="https://popcorn.webmaker.org/">Popcorn Maker </a>
3. <a href="http://thimble.webmaker.org/">Thimble</a>
4. <a href="https://blog.mozilla.org/blog/2012/11/10/webmaker-badges/">Webmaker Badges</a>
5. <a href="http://openbadges.org/">Open Badges</a>

<a href=""><img title="Mozilla Webmaker tools and badges" src="" alt="" width="526" height="295" /></a>

2) We built a core community. Approximately 1000 instructors and mentors around the world, showing people how to make things on the web.

Our <a href="http://explorecreateshare.org/">Hive NYC</a> project is now also a model for emerging instructor networks in Toronto, London, Athens and SF.

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3) We built Mozilla partnerships and leadership: Mozilla is now established as a 
key player in digital making and learning. Our <a href="https://webmaker.org/en-US/hall-of-fame/">Summer Code Party</a>, <a href="http://mozillafestival.org">Mozilla Festival</a>, UK campaign, and efforts around SOPA/PIPA have brought partners and attention to our cause.

<img src="" alt="" width="517" height="268" />

What's next?

• Goal #1: make Webmaker a popular way to make, animate and remix content from across the web. Secret weapon: Popcorn as core feature, + Thimble and the X-Ray Goggles.
  • metric: 1M users / 250k makers
• Goal #2: build better ways to level up skills, craft and code as you make. New feature: badges tied to social tools to encourage mentorship and critique.
  • metric: 1M badges in 2013
• Goal #3: grow our global community of mentors to power Webmaker. How: merge Summer Code Party with Hive, 
add to new geographies + run year-round
  • metric: 10x mentors / instructors

<a href=""><img title="Mozilla Webmaker mentors and community -- montages.003" src="" alt="" width="516" height="130" /></a>

Core to our strategy: find, promote and 
build content to show off 
unique features of our tools. This moves beyond our current idea of <a href="https://webmaker.org/en-US/projects/">projects</a>. It starts with things people want to share, then bakes in learning.

The three most important things for our tools:

1. Consolidate Webmaker tools, 
putting Popcorn at the center
2. Scale our web literacy vision, put our badges everywhere
3. Infect social networks with remixable content

If we succeed in 2013: Webmaker will be a well-known tool for making a new kind of content. We will see traction amongst 
makers (250k) and mentors (10k). And we’ll have a better picture of where people learn and how we can disrupt.

Schedule

Nov 21

• Call with new management team

Nov 23

• 1st review of straw man budget

Nov 28-29

• Management team work sprint (Toronto)

Nov 30

• Roadmaps for each goal
• Key hire job descriptions written up
• 2nd review of budget

Dec 5

• Lock strategy deck and budget

Dec 10

• Ship strategy deck and budget to board

Dec 12

• Board meeting