CommSquared/Blogpost
How to: write a fancy blog post
Empower your message and clarify your opinion by following those few tips:
Substance
- 1.
Develop a unique and documented standpoint: your post has to bring something new to the party, whether it is your personal skills, your experience or your disruptive opinion.
- 2.
Help your audience: don’t be generic; your post has to meet the needs of a specific audience. You may use metrics to narrow this audience and find out about its expectations.
- 3.
Put yourself in the mindset of your reader: increase your post’s user value by thinking like you are the reader.
- 4.
Don’t be tacky: preserve your credibility by avoiding any coarse or indelicate catchphrase.
Form
- 5.
Write a clear and punchy opening: most readers only read the headlines. You want them to get into the whole post, so be concise and choose a self-explanatory title: simple is better than fun.
- 6.
Organize your post: order your content into sections and paragraphs; those will make your post easier to read.
- 7.
Pick up a relevant image: a visual illustration triggers emotions and makes your message more powerful.
- 8.
Enrich your post with links, data, expert quotes, customer testimonials, opinions of influencers, etc.: your credibility will be increased and your standpoint will appear stronger.
- 9.
Optimize your post: carefully choose categories and tags that will make your post easy to reference.
- 10.
Call-To-Action: involve your reader; comments,...
Most importantly: have fun writing your post and be passionate about what you're writing about. It's all about sharing, enjoy :D