Overview

Update Dec 8th - The scope for this project has changed. See scope document for current deliverables

An onboarding experience on Mozilla.org to support the launch of Firefox Hello. This campaign is part of the larger engagement campaign which is being tracked in Basecamp.

In scope for GA 35

FTE/FTU: a first time experience (aka FTU) which will guide a new user through his or her first conversation
FTUE (Minimal): a descoped version of the tour, which is a static page with minimal/no product interaction
Product Page: a new product page highlighting Hello
Hello Snippets: a snippet to highlight the new Hello product

Out of scope for GA 35

/whatsnew: a modified /whatsnew experience
/firstrun: a new /firstrun tour
Post Tour Page: a page which exits the user from the tour

The goal of the onboarding suite will be to drive awareness of Firefox Hello, and encourage usage of the new product.

Project Management

Below you'll find documents and information relevant to all elements in the Hello Onboarding web experience.

Schedule

The schedule for all web elements is consolidated into one SmartSheet.

Hello: Onboarding Schedule

Wireframes

This document contains wireframes for the web elements associated with Hello Onboarding.

Hello: Onboarding Wireframes

Web Elements Tracker Bug

Tracking all of the web elements for Hello Onboarding.

Hello: Onboarding Web Tracker

Web Elements Localization Bug

l10n for all web components will be followed in a single bug.

Hello: Onboarding Localization

Engineering Bug Manifest

Contains a list of important engineering bugs for Hello Onboarding elements.

Bug Spreadsheet

Meeting Notes

Older Notes

Basecamp

Other important documents and schedules for the larger Hello campaign engagement-wide.

Engagement Hello Information

Project Breakdown

Below you will find information specific to each element, as well as a list of filed bugs.

FTE/FTU - First Time Experience/Use

This will be the most complex element in the campaign.

FTE/FTU (Minimal)

A minimal FTE to use if we are not able to land all the necessary engineering for GA 35.

Copy/Design

/whatsnew

/firstrun

Product Page

Post Tour Page

Snippets

Specifications

Project Brief

Older documents from original kickoff

Team

The primary and secondary contacts for each role of this project:

Content Owner: Arcadio Lainez
Creative lead: John Slater
Visual design: Lee Tom
Copy: Matej Novak
UX: Holly Habstritt
Web dev: Alex Gibson, Jon Petto
Product Manager: Jen Bertsch
Project Manager: Cory Price (dev), Lizz Noonan (engagement)
Metrics: Gareth Cull
Fx Engineering: Matt Noorenberghe, Justin Dolske
Snippets: Fabio Rios, Mike Kelly, Steven Garrity
QA -
Security -
Privacy -
L10N: Francesco Lodolo, Pascal Chevrel

Websites/Mozilla.org/Hello/Onboarding

Contents