CommunityStore

Project Background: Inspired by a T-shirt design contest held earlier this year (www.spreadfirefox.com/tcontest), we're creating a new "Community" Store where Firefox fans from around the world can design, customize, and create their own stuff - mainly T-shirts. We've partnered with Zazzle.com which offers high quality print-on demand services with global reach to help manage and host the store on their site.

The Community Store will be a side-kick to the official Mozilla Store, which currently has limitations in inventory and shipping - so our intention is not to compete, but foster the Firefox design community by opening our creative process a little more. The Mozilla Store will operate as usual and feature unique items not offered in the Community Store. Revenue generation is not a primary goal and all items will be sold at minimum cost. Proceeds will support the Mozilla Foundation.

Goals: Community

• Another channel of engagement with Mozilla/Firefox community - design community

Branding

• Strengthen and spread Mozilla brand

Project Breakdown:

www.store.mozilla.org/Community - This will be the main Community Store landing page and used for all promotional purposes. Elements include:

• Copy / information
• Main graphic banner (perhaps with animation)
• Sample preview of submitted designs
• Link to the Zazzle Gallery
• FAQ, Tips and Guidelines page
• Upload tool

- Graphic banner
- Copy / information
- Input fields:
 - Fname    (Optional)
 - Lname    (Optional)
 - Email    (Required)
 - Web Site (Optional)
- Upload confirmation / Thank you page with link to Zazzle Gallery