CommunityStore

Mozilla Community Store - Zazzle.com

Project Background:
Inspired by a T-shirt design contest held earlier this year ([1]), we're creating a new "Community" Store where Firefox fans from around the world can design, customize, and create their own stuff - focusing initial launch on T-shirts/Apparel. We've partnered with Zazzle.com which offers high quality print-on demand services with global reach to help manage and host the store on their site.

The Community Store will be a side-kick to the official Mozilla Store, which currently has limitations in inventory and shipping - so our intention is not to compete, but foster the Firefox design community by opening our creative process a little more. The Mozilla Store will operate as usual and feature unique items not offered in the Community Store. Revenue generation is not a primary goal and all items will be sold at minimum cost. Proceeds will support the Mozilla Foundation.

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Project Goals:
Community Empowerment

• Continue to grow and establish the design community through a new channel of engagement

Branding

• Strengthen and spread Mozilla brand through customized / community generated products

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Project Breakdown:
Please view the mock-ups for a visual guide on how all these parts interrelate.

www.store.mozilla.org/Community
- This site will serve as a resource tool, providing detailed guidelines on the design process as well as the upload tool.

• Pages:
  • Landing Page with buttons leading to Gallery, Upload tool, and Guidelines. It will also include a sample preview of existing designs in the gallery.
  • Guidelines (3 pages "design it", "create it", "own it")
  • FAQ
  • Upload tool

Upload tool
- Users will be able to upload their designs using this form, which will then be reviewed and submitted to Zazzle for product placement. The uploaded information will be dumped into a database which we can then use to link designs to designers and their information.

• Input fields:
  • Fname (Optional)
  • Lname (Optional)
  • Email (Required)
  • Web Site (Optional)
  • Design name/description (Optional)
    

• "click" Agreement (Required agreement to legal/TMP/terms of service)
• "click" Consent for us to give name credit next to design on Zazzle.

• Upload field (indicate max file size)
• Upload confirmation / Thank you page with link to Zazzle Gallery

Submission Guidelines:

• PNG or JPG
• 150 - 300 dpi
• up to 12x12" canvas size
• File name should be saved with reference to their name / design name
• Should zip multiple files

www.zazzle.com/Mozilla
- This is our gallery/store homepage. Users will be able to choose, customize and purchase from the gallery - or create their own.

Products
- Zazzle will feature 2 different product categories:

• Designs submitted from the community, including those from the contest
• Designs repurposed from previous internal campaigns and/or projects such as those from Mozilla.com http://www.flickr.com/photos/intothefuzz/sets/72157606069938392/

- Product line will be limited to various t-shirt styles

• T-shirts, Long sleeved shirts, tanks, sweatshirts, hoodies, etc.
• Possibly including Posters and other merch in the future.

Promotional Channels

• Blogs
• Planet
• About:Mozilla
• SpreadFirefox (featured project/group)
• Mozilla Store (community spotlight)
• Google Snippet
• Social Networks
  • Facebook Merch Application
  • Myspace Merch Application
  • HTML buttons
• Photoshoot with Rolo, using samples from the Store
• Press
• Design schools/community outreach.