EU MozCamp 2009/DrumBeat/Group2/

This content was created as part of a brainstorming session at MozCamp Eu 2009

Title

Who owns your picture?

1 Sentence Summary

- Raise awareness around the terms of service and ownership of user-created content on the web, and advocate for more open and user-centric terms.

Goals

• Help people understand who actually owns the digital photographs they put online
• Create a networking effect between friends, families and interest groups
• Pressure sites to change their terms of service

? (List a few specific site examples or targets? e.g. Flickr and Facebook?)

Audience

• Professional Photographers
• "Prosumer" photographers
• People who use Flickr to connect their families and friends
• (Also Facebook photo users?)

Activities

Facebook Quiz or Application

• Create a Facebook quiz asking if people understand the terms of service. The fun part is that most quizzes get access to a user's friends list, entire photo collection, and photo collections of their friends. This could be used to demonstrate the user's lack of ownership over their own digital content.

"#iownthis" tag

Get passionate users to tag their images with #iownthis as a way of expressing their desire to have more ownership over their own digital content. Put together websites to demonstrate how many people are interested, using graphs, photo streams, etc.

(Question: Is there a tie-in or role for creative Creative Commons here? How might the “#iownthis” dovetail with labels and standards established there?)

Online pressure campaigns or user groups targetted at specific sites?

• Could help start Facebook or Flickr groups that pressure these sites from within, engaging and educating others within those communities to advocate for making the site's terms of service fairer and more transparent.

• (Question: What is our theory of change on the easiest way to get sites like Flickr and FaceBook to update their terms of service? How might we work with them to make the changes we want faster and easier?)