Websites/Mozilla.org/Archive/Parks/Namoroka

Objectives

The objective of the Namoroka fundraising project is to raise an a gift for conservation for the namesake park for Firefox 3.6.

About Namoroka

Madagascar National Parks

Milestones

• Project approval 02/11/09
• Content and Wireframes 16/11/09
• Snippet Icon (Ned) 16/11/09
• Snippet approval 17/11/09
• Page development (Brian)
  • Content 18/11/09
  • Images 25/11/09
  • Badges 25/11/09
  • Profile opportunities 20/11/09
• Fundraising Agreement with Park or Partner NGO 20/11/09
• Page launch 04/12/09
  • Donation page launch 4/12/09
    • First pre-release push week prior to 3.6 launch 150
    • release push day of 3.6 launch 600
    • followup ask 1 week after 3.6 launch 150
    • followup ask 2 two weeks after 3.6 launch 100
• Supporting Blogs & Marketing Materials 02/12/09
• Support from MoCo Marketing
  • Bullet under what's new section of Mozilla.com
  • Mozilla blog post
  • Twitter
  • Facebook
  • Affiliate button
  • Unleashing the community marketing team.

Fundraising target

Suggested donation amount @$10, 1000 donors needed

Draft Snippets

Here is the first round of snippet ideas for the Namoroka page. Still very much in progress. Just the primary brain dump.

• Make the world better while you make the web better. Learn about the Mozilla Parks Project.
• Celebrate the release of Firefox 3.6 by making a donation to Namoroka Park in Madagascar
• Namoroka is more than the code name for Firefox 3.6. It's also a park and lemur habitat in Madagascar. Learn more.
• Contribute to the Mozilla Parks Project and support the Firefox 3.6 namesake Park, Namoroka in Madagascar
• Help Mozilla keep the world green by donating to Namoroka park in Madagascar
• Learn more about the park that inspired Firefox 3.6
• Namoroka is more than a code name for a browser. It's also a park in Madagascar. Click to see how you can help.
• Learn what happens when a Firefox hangs out with a lemur
• Help Mozilla support Namoroka Park in Madagascar as part of the Firefox 3.6 launch
• Did you know that versions of Firefox are named after parks? Firefox 3.6 is named for Namoroka in Madagascar. Learn more.
• Namoroka is the code name for Firefox 3.6 as well as a park and lemur habitat in Madagascar that could use your support.
• Help Firefox save lemurs.
• Help Firefox help (the) lemurs (in Madagascar).
• A Firefox and a lemur walk into a park...
• Save the lemurs. Save the web.
• Lemur is a funny word...
• There are no Firefoxes in Madagascar. Without your help, there might not be any lemurs.
• Support furry things with tails in Madagascar. And on the Web.
• Support furry things with tails on the Web and in Madagascar.
• The lemurs need you. Look how cute.
• Namoroka isn't just the code name for Firefox 3.6, it's also a real place in Madagascar. Full of lemurs that need your help.
• We're making the Web better with Firefox 3.6, code named Namoroka. It's your turn to make Namoroka better.
• Firefox can do lots of cool things, but it also needs your help.
• Firefox can do lots of cool things, but it needs your help to save some lemurs.
• When's the last time you helped a lemur?

Draft Content

To come