Events/Global Strategy 2011
Mozilla Wide
- Offer new entry points to Mozilla projects and people -- to participants in a global effort to keep the web open.
- Energize and motivate our existing community of users and contributors
- Cultivate new contributions and identify next generation of contributors
- Leverage and extend our reach internationally and beyond targeted geographies and domains
- Improve web tools and products and increase their usage
Event Matrix
| New Users | Established User Community | Core Contributors | |
|---|---|---|---|
| Small | e.g. Hackasaurus Hackjams | e.g. MozPub | e.g. Community Meetups |
| Medium | e.g. Buttercamp | e.g. Design Jams | e.g. Team Offsites |
| Large | e.g. Drumbeat Festival | e.g. Drumbeat Festival | e.g. Mozilla Summit |
- Calendars
- Wikis
- Request forms
- Communication channels
- ReMo
- Program assets (slides, print materials, videos, etc). ReMo
- Event toolkits
- Content Modules
- Budget?
- Policies on joint branding. "Mozilla first."
- Anticipated vs. Actual # of attendees or visitors
- Media coverage (eg. # of relevant articles/blogs posts/tweets published in the aftermath of event)
- # of new contributors recruited
- # of people participating in event survey/questionnaire
- # of interviews recorded and/or videos produced
- # of Mozilla project tasks completed
- # of software commits
- # of subscriptions to project or main mailing lists
- # of "Sparklez" (connections made at an event)
MoCo Events Strategy
Background
Over the past years, Mozilla has organized or participated in a wide variety of events. These events range from casual contributor meetup in a pub to an international (-day gathering of 700 Mozila staff and non=paid staff. Two categories of events stand out:
- events that aim to strengthen and build community (eg. Mozilla Summit, Inter-Community Meetups, Mozilla Camps etc...)
- events that aim to inform and educate about the Mozilla Project (eg. JSConf, CeBIT, FOSDEM, FISOL etc...)
Geographically, events have taken place all over the globe, most events have taken place in Europe.
Teams across the organization have been participating and/or organizing their events outside any clear global strategy or framework, often with little coordination with other teams. This page aims to outline a proposed global strategy moving forward.
Strategy Overview
The aim, moving forward, is to have a much more structure approach towards events and define a clear events strategy for 2011 and beyond.
MoFo Events Strategy
Strategy Overview
Mozilla and community organizers have iterated on a number of events hosted in several cities. Now, with months of experience and feedback under our belt, we're taking our event strategy to the next level.
Events propel action through convening.
We're focusing on live events because we believe that by working together in a shared space, we can achieve more. Ideas emerge in realtime, conversations evolve, new connections are made. Because sometimes, despite all the ways we can collaborate together over vast distance, we can get more done f2f.
But that means being deliberate and strategic about what events can accomplish and how all of these small pieces, loosely joined, can make the Web better.
Action through convening
- Events offer new entry points to Mozilla projects and people -- to participants in a global effort to keep the web open
- Through shared action, we can improve web tools that benefit many groups -- artists, educators, businesses, activists, students -- anyone really, who uses the web.
- We are all the makers of the web. And while we conduct much of our making online, often we can teach, learn, and build better in a shared space.
Scale of Action
Small
- frequent microevents. solving one discrete problem and bringing together a small, focused audience.
- easy, lightweight organization
Medium
- workshops, hackfests, and regional meet-ups involving more participants with complexer and more diverse problem set to address.
- more organizational involvement from staff and community.
Large
- annual heavy weights that draw in more numbers and accelerate many projects across a number of topics.
- intense involvement from staff and community.