Mobile/Fennec/CameraCampaign

Campaign Summary

More campaign details and brief can be found here: wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief

Objectives and KPIs

Increase awareness of Firefox for Android and drive engagement

• [P1] photos shared, download conversions
• [P2] campaign impressions, CTR to /mobile, bounce rate
  

Target

1. Android device owners who use photo sharing apps
2. Firefox desktop users who own Android devices (but are not currently Firefox mobile users)
3. Existing Firefox for Android users

Other brainstorm stuff

Campaign name brainstorm:
Snap the Web
Shutter
Frames
Web frames