Websites/Mozilla.org/Archive/webgagement/2011/Q3/Wrap-up

Q3 Wrap-up Report: Your Web Campaigns & Projects By the Numbers Dear Teams, We crossed the Q3 finish line together a few weeks ago and we wanted to share back results:

Student Reps Newsletter:

• Goal: Re-engage and survey subscribers
• Sent to 2,154 subscriberson 9/28
• 29% open
• 28.85% click through rate

Snippet Channel

• Main referral source of traffic to all Engagement Campaigns
• Functional Persona Snippet achieved a .51% CTR within Aurora channel - 10.52% of all Aurora ADU's installed a persona from this snippet

Web Team Supported all major releases and clobbered a total of 130 bugs through Q3 (http://bit.ly/ort3VU) Engagement Dashboard Designed final draft here - should go live early Q4 Persistent Messaging Campaign Targeted to users of 3.6 and below

• 265,336, unique visitors
• 619,752, page views
• 187,294, downloads
• 70.59% conversion rate

Engagement Dashboard Awaiting final edition but see preview here (LAURA ADD LINK) Mozillians (phonebook):

• Goal: Sign-up the majority of Mozillians onto the phonebook
• Basic metrics for Mozillians.org on 10/4:
• 614 total accounts
• 569 vouched
• 45 non-vouched
• 230 employees

Developer Profiles:

• Goal: Enable MDN members to share more about themselves via profiles
• Number of profiles created: 2750
• Stats for profile fields updated:
• Website: 146
• Twitter: 115
• Github: 71
• StackOverflow: 32
• LinkedIn: 47
• Interests (tags): 77

MDN Dev Derby:

• Goal: 10+ new demos every month; promote open technologies with coordinated campaigns via Twitter, Hacks blog and Dev Derby; engage with more Web developers working on the latest standards
• Stats
• July - HTML5