Mozilla.org/Roadmap 2012/Q1/Content-Strategy-SEO

"3.6" keyword is the #10 most popular search that brings traffic mozilla.org/firefox Google results link

• Tactics
  • Take back over this search and guide users to a different upgrade experience
  • Optimize the experience we want discoverable on this search term?

"update" keyword is the #13 most popular search Google results: link

   do you want to work on taking over this search and guiding users to a different upgrade experience? 

   or is this the experience we want discoverable on this search term?

"4, 5, 6, 7, 8" keywords as version numbers

   Google results

   the main /new download page competing against a lot of blog posts by publishers like mashable, we might want to work on guiding these searches more strategically, by adding content and redirecting with each release

"Download Firefox"

   Google results:

   http://www.diigo.com/item/image/1981d/smqk

   I need to think on how to best do this - Aurora and Beta also now compete with searches around "latest release," and we should take a closer look at not cannibalizing our own traffic

Tactics:

   Aurora/Beta, remove "latest release" from strategic seo content areas

   Direct searches to Aurora and Beta as brands

SEO/Search Results as a communications channel

   approach Carmen/Jane

   approach Melissa/Val

Search "Firefox Speed" http://www.diigo.com/item/image/1981d/a8tw

   post on tricks to Increase your Firefox speed