Websites/Mozilla.org/One Mozilla/Documentation/Checklist-SEO

Indexed pages

Do a site search

• 1. of pages returned?
• Does the homepage show up as the first result?
  • If the homepage isn’t showing up as the first result, there could be issues, like a penalty or poor site architecture/internal linking, affecting the site.

Search for the brand and branded terms

• Is the homepage showing up at the top?
• Are correct pages showing up?

Check Google’s cache for key pages

• Is the content showing up?
• Are navigation links present?
• Are there links that aren't visible on the site?

Content

Homepage content

• Does the homepage have at least one paragraph?

Landing pages

   Do these pages have at least a few paragraphs?
   Is it template text or is it completely unique?

Check BoxSite contains real and substantial content

   Is there real content on the site or is the “content” simply a list of links.

Check BoxProper keyword targeting

   Is the intent right?
   Are there pages targeting head terms, mid-tail, and long-tail keywords?

Check BoxKeyword cannibalization

   Do a site: search Google for important keyword phrases.
   Check for duplicate content/page titles in the SEOmoz Pro Campaign App.

Check BoxFormatting

   Is the content formatted well and easy to read quickly?
   Are H tags used?
   Are images used?
   Is the text broken down into easy to read paragraphs?

Check BoxGood Headlines on Blog Posts

   Good headlines go a long way. Make sure the headlines are well written and draw users in.

Check BoxAmount of content v ads

   Since the implementation of Panda, the amount of ad-space on a page has become important to evaluate.
   Make sure there is significant unique content above the fold.
   If you have more ads than unique content, you are probably going to have a problem.