Firefox/Beta/GrowUsageQ1

Summary

• Previous Firefox Beta peaked to 1.5 ADI.
• The goal for this quarter is to push Firefox Beta ADI in the latest versions beyond 2 million.

To achieve this:

• Acquisition via social media, snippets, mozilla.org/firefox properties and media buys
• Get users running old beta builds to the latest Firefox Beta
• Increase Awareness on how users can provide feedback

Goal

Get Users running old builds to the latest Firefox Beta

Low: 250,000

• Need 16% uptake

Mid: 325,000

• Need 22% uptake

High: 400,000

• Need 26% uptake

Details

Get Users running old beta builds to the latest Firefox Beta

• push firefox beta update to users running <11 beta builds

Action Items

Get Users running old beta builds to the latest Firefox Beta