Foundation Summer 2012 Campaign Roadmap
Roadmap for Mozilla Summer 2012 Webmaking Campaign
This page will lay out the plan through launch for the summer 2012 webmaking campaign.
= Blog Posts
Here are the different blog posts that have been written about planning the campaign so far:
- Ben S: http://engagingopenly.wordpress.com/2012/02/29/kitchen-table-summer-campaign/
- Michelle T:
- Michelle L: http://rwxweb.wordpress.com/2012/03/05/webmaking-day-of-action/
Campaign Overview
This summer, we want to launch a learning/making campaign, targeted at kids/teens/youth to bring them into our programs in a low-bar way. We're callaing it the “kitchen table” campaign for short — the idea being of 3 kids and a parent around the kitchen table — but branding suggestions are more than welcome. The overall pitch will be about "teaching to code" as a way of making cool stuff.
There are a lot of questions that need to be finalized before we can launch:
- Branding for our webmakers initiative in general, and the day in particular
- Event curriculum
- Event platform (being sketched out already as a separate process, but acts as a blocker for this campaign)
- How we'll want to report back & facilitate telling the story of the day
- Gallery for people to post what they've made
- Badges earned through participating?
- Followup actions
- Partners
- Event testing
Roadmap
While the schedule is still up in the air, we'll need a public campaign launch at least 5-6 weeks before the actual day. This roadmap is to allow a mid-June day of webmaking.
March
- Event platform process underway
- Curriculum design for informal events completed for testing
- How-to's for informal events completed for testing
- Legal & privacy reviews of event plans begun
- Test kitchen tables & hack jams scheduled for April
- Videographer(s)/photographer(s) secured to document the test events
April