Foundation Summer 2012 Campaign Roadmap
|Summer Code Party Roadmap|
|Owner: Ben Simon, Michelle Thorne||Updated: 2012-04-20|
|Summer webmaking campaign|
About this Campaign
This summer, Mozilla will be organizing a learning & making campaign – our Summer Code Party – targeted primarily at young people, to get them to use the summer to start becoming web makers -- teaching them to code in a fun, engaging, and somewhat informal way, as a pathway to making cool stuff on the web.
It'll look a lot like a cross between a "day of action" that a political organization might run, but crossed with a very different type of event and goal.
The campaign will:
- Focus on learning through making, letting participants take something they're passionate about and use that as a fun vehicle for learning.
- Launch on June 23 with a Kickoff Weekend of Code to focus activities and provide participants something larger that they'll be a part of.
- Be open to anyone who wants to participate, and inclusive of many different toolsets (events will not be solely focused on Mozilla software).
- Provide badges for participation and follow-through.
- Be a collaborative experience, where people can share what they've made, and be inspired by what others have done (and then hack it).
- Summer Campaign Wiki
- Sign-up forms
- Blog posts
- Begin to teach thousands of people to code
- This campaign won't transform participants into experts overnight, but it should give them a taste of what's possible and provide a clear path to learning/making more
- Grow interest in and awareness of Mozilla's webmaking initiatives and offerings
- Show web makers that they're part of a much larger movement and story, and provide a pathway for them to engage over the long-term
- Build a community of partners and community-based instructors that Mozilla can work with beyond this campaign
This will become much more fleshed-out over time, but if you'd like to get make sure you hear more about the campaign, please sign up here -- anyone who wants to teach others to code is more than welcome to be a part of it:
If your organization would like to partner with us on this, please email Ben Simon at bsimon at mozillafoundation dot org
- Exec lead: Erin Knight
- Program manager / event design lead: Michelle Thorne
- Organizing and partnership lead: Ben Simon
- Partnership triage / content support: John Bevan
- Learning content lead: Jess Klein
- Platform lead: Ross Bruniges
- Communications and branding: Matt Thompson
Weekly to do's: https://etherpad.mozilla.org/summer-weekly
- Branding for our webmakers initiative in general, and the day in particular
- Event curriculum
- Event platform (being sketched out already as a separate process, but acts as a blocker for this campaign)
- How we'll want to report back & facilitate telling the story of the day
- Gallery for people to post what they've made
- Badges earned through participating?
- Followup actions
- Event testing
While the schedule is still up in the air, we'll need a public campaign launch at least 5-6 weeks before the actual day. This roadmap is to allow a mid-June day of webmaking.
- Event platform process underway
- Curriculum design for informal events completed for testing
- How-to's for informal events completed for testing
- Legal & privacy reviews of event plans begun
- Test kitchen tables & hack jams scheduled for April
- Videographer(s)/photographer(s) secured to document the test events
- Begin partner outreach
- Event platform completed, submitted for QA/testing by the end of the month
- Test events happen, feedback incorporated into how-to's, curriculum, and agenda
- March 28 - April 15: Betatest I: X-Ray Goggles Kitchen Table
- April 17 - Betatest Debrief Call
- Promo video for the campaign is begun using footage/photos from test events
- Confirm if Webmaker video can serve this purpose (Matt T)
- Legal/privacy concerns addressed about gathering materials from events
- Webmaker and campaign branding finalized
- Main partners secured
- Events platform launched
- Betatest II: kitchen tables and learning projects
- Campaign event creation pages launched
- Campaign video launched
- Final how-to's, curriculum & agenda design tools launched
- Press & media outreach to promote the campaign
- Report back gallery infrastructure launched
- Day of Webmaking takes place
- Other events during the month are fit under broader campaign umbrella
- Day-of content page (for social media filtering so people can have a real-time conversation during the events) launches
- Public gallery launches
- Badges for the day/summer activities launched
- End-of-summer events announced/scheduled for Hives & Moz Spaces; how-to for other cities also available
- Report back to all reachable attendees with event content + request for feedback
- Collect documentation, feedback on campaign & events
- Encourage continued kitchen tabling
- Planning for end-of-summer events
- End-of-summer events in Hive & Moz Spaces
- Mozilla Festival in London, bringing in leaders, participants, experiences from campaign.
- Platform4, Christian Villum
- Mozilla Japan
- Alina Mierlus
- Young Rewired State
New York City
- Hive NYC
- Mayor of SF office. Mike Mccarthy
- Sunday Streets. May - August
Other groups to contact
Folks doing grassroots teaching and mentoring
- Mimi and Tara
- British Telecom IT Ambassadors
- Apps 4 Good
- Simon Humphreys, [http://www.computingatschool.org.uk/index.php?id=conf2011
Computing at Schools Conference]. 14th 15th June - Birmingham University - Computer Science Department.
- Alan O'Donohoe (@teknoteacher), ran ran Hack to the Future
- Leon Cych
- Adam Proctor Level Up - Badging Project JISC Elevator, Winchester School of Art
- Ed Baker Westminster Hub
Folks that let you customize your templates:
- wordpress (paid only), etc.
- drupal, joomla, etc.
Folks who promote building/making things:
- Make magazine
- Centre for Creative Collaboration
Top APIs: (def more advanced)
- Google maps
- Google charts
Cousins" of webmaking:
- App Inventor
- British Telecom
- TV Ontario
... plus grassroots partners like Ladies Learning Code as the starting point.