Add-on con

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Conference Details


Date: Thursday, December 11, 2008

Time: 8:15 a.m. (breakfast) - 5:15 p.m.

Place: Computer History Museum, 1401 N. Shoreline Blvd, Mountain View, CA 94043

Mozilla Attendees

  • Justin Scott (registered)
  • Rey Bango (registered)
  • Mike Morgan (registered)
  • Brian King (registered)
  • Mark Finkle (registered)
  • Mike Shaver (registered)
  • Alex Faaborg (registered)
  • Dave Bottoms (registered)
  • Jennifer Boriss (registered)
  • David Rolnitzky (registered)
  • Nick Nguyen (registered)
  • Chofmann (registered)
  • Jay Patel (registered)
  • Dan Mosedale (registered)
  • Ben Shapiro - eBay (registered)
  • Margaret Tallman (registered)
  • Kev Needham (registered)
  • Rafael Ebron (registered)

Mozilla Speakers & Talks

  • Business Track:
    • 10:20 - 11:00 a.m.: State of the Mozilla Add-ons Universe with Brian King.
    • 11:10 a.m. - 12:00 p.m.: Firefox Add-ons: Unlocking platform opportunity with Bijan Marashi of Xoopit.
  • Technical Track:
    • 11:10 - 12:00 p.m.: Add-ons and Mashup Development: How to Leverage 3rd Party APIs Effectively with Mark Finkle.
  • 3.1 Lightening Talk:
    • 3:10 - 4:00 p.m.: 5 mins on new features of 3.1 with Alex Faaborg
  • Keynote Panel:
    • 4:00 p.m. - 5:15 p.m.: Future of the Web Browser with Mike Shaver

Booth Duty

Time Booth (2 volunteers)
8:15 - 9:00 am Rey, rebron
9:00 - 10:15 a.m. D-Rol
10:15 - 11:10 a.m. chofmann
11:10 - 12 p.m. Jay P.
12:00 - 1:15 p.m. Margaret
1:15 - 2:00 p.m.
2:00 - 3:00 p.m. fligtar, Brian
3:00 - 4:00 p.m. Faaborg (if done with lightning talk), Boriss
4:00 - 5:00 p.m.
5:00 - 6:00 p.m. Rey

Mozilla Open House

Date & Timing: Dec. 10th. 6 - 8 p.m.

Focus/theme: Open house, social

Audience: Local and visiting developers -- including those not attending the conference.

Facebook event

Suggested flow:

Talk start time: 6:30

  • Quick intros of Mozilla add-on folks and add-on-related topics they cover.
  • Lightening talks:
    • The road to 3.1: Rey
      • Timing update
      • Deadlines
      • Documentation and resources
    • Bandwagon & how Mozilla can help you: Brian
      • Overview of Bandwagon
      • Roundtable/suggestions on how Mozilla can help add-on developers
    • APIs wishes/what you're doing in your add-ons: Mark

Add-on-Con Feedback

What worked

  • Meetup on Wed. night was a great chance to meet folks before the conf.
  • Mozilla's huge presence was very cool - all the people, banner, and table compared to Microsoft's... nothing.
  • Number of Mozilla related talks and/or talks by Mozilla people. This increased our profile, but it was probably because of our sponsorship. We may or may not get such preferential treatment in future versions of the conference.
  • Awareness of AMO and what AMO does was high.
  • We boosted Firefox 3.1 compatibility about 10% in the week following the conference so it was a good chance to raise some awareness about the need to track with current betas. There was a lot of discussion about this at the meet up the night before the conference and a bit at the conference itself. We should think about a preso that tells about who are beta users are, and how they are an important audience for addon developers as well.
  • Really liked the fact that there were two tracks: one for technical and one for business. There was a whole lot of interest in the biz track around distribution of add-ons, business models, etc. The VC talk in particular provided a whole lot of good insight into that subject.

What didn't work

  • Stand was not very dynamic. Only one laptop, some badges and stickers. There never seemed to be many people around the stand, but that could be related to a) the attendees already having high awareness and/or b) relatively small numbers compared with other conferences.
  • Felt like we could have been better prepared with contact material -- like promoting the AMO blog, etc. as central places to get more info, etc.
  • the room downstairs desperately needed a microphone and more chairs/space. It was extremely difficult to hear the panel speakers and the room was overly crowded (feedback for the conference planners).

Suggestions for next year

  • BOF after the conf. to discuss some of the topics brought up during our Wed. meetup (so it doesn't take away from networking time at that event).
  • Banner/poster behind our table that says how to subscribe to about:addons, how to apply to be an editor, and the add-ons blog.
  • Workshops that teach best practices via hands-on labs.
  • Some competitions for freebies at the stand to generate interest.
  • AMO roundtable to solicit feedback from interested parties on how to make it better.
  • Do a mash-up for the booth next time to accumulate tweets, photos, blogs
  • one thing that might help is to set up the area to be more of a booth/hang out area instead of just a table. That might attract more people get them to stay longer.
  • Publish booth schedule with Mozilla people and their roles, so that attendees know when they can get an autograph/facetime with their favorite Mozilla superhero. :)
  • One page handouts/cheat sheet on how to get involved with community and useful tips on promoting/publishing add-ons
  • Shorter presentation if we choose to host an open house again the night before
  • Patch/Artwork on swag could say Mozilla Add-ons instead of just Mozilla.

AMO/Marketing/Partner Follow up & Next steps

  • Marketing seminar: Had a lot of 1:1 conversations about how to market add-ons. We might want to consider a marketing session here and bring in some of add-on partners who've had a lot of success to share their tips. Some sessions that come to mind:
    • PR tips/what makes a good story from our PR team
    • Case studies from Add-on partners
    • SEO/advertising/acquisition with David
    • Mozilla co-marketing (Recommended list, Fashion Your Firefox, etc)
    • A look at various marketing tools (Download Day casestudy) [Mary]

Wrap-up Posts