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Gregory Jost, Chelsea Novak and Jessilyn Davis

Action Plan

Community building planning is currently happening on the Marketing Collective pages.

Background Information

Identify Community

Q: Can you identify all of the contributors on your team (both paid-staff and volunteer-staff)?

A: In many cases, yes. We can identify the localizers who work on Firefox & You and Firefox Affiliates. We may need to identify key contributors to the Army of Awesome.

Suggestion: Use the contributor directory to help. Communicate through your team's channels and encourage people to sign up and group themselves with a common team tag. If you assign a group tag to all contributors on your project, the Mozillians dashboard will track the size of that group and will also allow you to easily export the contact information for group members. You can export these contacts to ensure all your contributors are signed up.

  • Suggested tags: Firefox & You, Firefox Affiliates

Define Contribution Opportunities

Q: Can you point someone interested in contributing to your project to a list of available contribution opportunities?

A: Yes and we are putting that together.

Suggestion: Look at what your team's needs are and what gaps you have in staffing to come up with a list of contribution opportunities. Capture those on a wiki page, in bugs, as role descriptions in Jobvite or whatever makes sense for your community.

Map Contribution Paths

Q: Are there clearly understood steps someone can follow to go from knowing nothing about your project to successfully contributing?

A: The user engagement wiki as well as the interested in marketing auto-responder (Chelsea sends follow-up notes to promising submissions and the directs them to the right person within Mozilla)

Suggestion: In addition to just documenting these steps, look for a simple 5-minute task that someone can take to get started (for example, signing up for Bugzilla if they are interested in coding) and also figure out where in the process you can add a mentor to help people.

Establish Goals and Metrics

Q: Can you measure participation or contributors today? If so, what metrics can you track? What goal or metric would you like to achieve for Q1? Alternatively, what metrics would you like to get in place for Q1?

A: Need to firm up numbers, but can record #of affiliates, #of newsletter localizers, #of participants in Army of Awesome, #of follow ups to the marketing autoresponder

Suggestion: Write down what you think would be helpful to track even if it isn't possible to get that data today. We'll work on implementing dashboards when we know what data we want.