Drumbeat/MoJo/hackfest/berlin/sessions/businessmodels
Making money online and sustaining it
Specific points of discussion -- Future of advertising & and is local media needed to reach a receptive audience… -- Permission marketing, more about engaging with people via social media…
-- Cultivating startup ethos within a larger media corporation, and being imaginative in spinning off new information & data-based products...
-- Next steps for projects as products…
-- Financial incentive for digital innovation…
-- Journalists attitudes towards subscriptions behind firewall…
Wide-range of experiences in terms of cultivating relationships and making connections between funding/advertisers with clients and partners/audience.
Stijn: -- Information architecture… How to make money with media always enters into it. -- If you design something, the money-making aspect must be a part of it…
Shaminder: -- Have seen some of what works… -- Bigger organizations can't be nimble and adjust to changing marketplace realities without navigating through the layers of burecracy.
Journalism conferences seldom focus on the business aspect… Most focus on editorial aspects… Business for journalists could be a
Audience --> Advertising/Sponsorship Paywall/Metered Premium/Insider Micropayments/crowd funding Non-profit/funded model… Agency model (Services, information scraping, advertising agency, marketing, ios development) Event/Seminar-based model… Information/research products... Content as e-book/research etc... Newsroom cafe... Venture capital/startup incubators… Laying off workers and cutting expenses to the point of diminished products… B2B/Niche Publications…
Early porting of print content straight to the web did open the door for the free content that remain now.
Shouldn't pay for the content, you should pay for the curation…
Locking down individual stories for payment… for every story you read, you have a decision to make…
Free apps with a little teaser, seems to work in some cases… Look at the users experience… less hurdles the better. If not here, then across the street. Keep it all free and out there, and change the psychology at play… If you like this, you will support this…
What kind of added value can you add to news content that people would pay for… -- Platform is the sales point… -- 70 percent of news consumption is while people are at work… -- Pay for content that you shouldn't be consuming anyway since you should be working.
TR: Level of social responsibility… What would people like to see…
SD: Profit has been shown to be found in social media monitoring (information services/reputation monitoring/web analytics and user demographics)
NH: Civic Commons/Code For America: Opens space and opportunities for products to ship and think about the user.
Can a single model for making money can/should sustain a news startup/foundation/organization. Is reality the fact that it takes a mixture…?
Startup environment… is the product a vitamin or a painkiller…
Advertising… Not as effective on the web… Too much time focusing on the web…
Provider --> Audience in a channel (Scarcity/Distribution model) Can a news org make money by jumping back into the middle…
Intent generator vs intent harvesting… Mobile advertising can is intent harvesting… businesses will pay to be noticed based on location...
