Drumbeat/calendar

this is a high level mozilla drumbeat roadmap for 2010. still need to layer in more objectives for specific projects. see also: 2010 objectives plus links to activities from main wiki page

February 2010 - Developer Site Up

Objectives

• Developer web site launched, community testing and improving it
• Bootstrap projects clearly articulated on site
• Modest participation, people building core Drumbeat idea

Key milestones

• FOSDEM - define Europe strategy, find bootstrap projects
• Content ported from wiki to alpha site
• Alpha website launched (Feb 16?)
• Registration opens for first P2PU course
• Brett Gaylor starts work on WebMadeMovie
• Wikipedia video challenge designed and announced
• Recruiting - interviews w/ Paris-based candidates

March 2010 - Projects and Events Fleshed Out

Objectives

• Really flesh out the bootstrap projects
  • Modest number of project leads and participants (200?)
  • Build to point that many more people can participate
• More features added to site using community developers
  • Main needs will be auto project metrics and local event support
• Local event strategy is clear and well articulated

Key milestones

• First P2PU course actually starts running
• Wikipedia open video challenge launches (?)
• Announce and start shooting for Web Made Movie at SXSW
• Local events planned and advertised (up to summer)
• First version of Drumbeat local event kit complete
• Rio or Sao Paulo local events (March 19 + 21)
• First Drumbeat fundraising campaign, Universal Subtitles
• Open web challenge in Global Ignite Week (didn't really happen)

April 2010 - Make a Little Noise (+ events)

Objectives

• Quietly but aggressively push more participation to projects
  • Use project leads, social networks and Care2 to drive this
• Bloggers start noticing Drumbeat, insider version of story
• Events start to bring more people into core community

Key milestones

• Paris based Drumbeat lead starts work, noise making in Europe
• Design challenge for privacy icon project (earlier?)
• Redesign of drumbeat.org front page / project pages complete (earlier?)
• First local event organizer training camp, Toronto, April 23+24
• P2PU alternative accreditation workshop (in Toronto?)

May 2010 - Make Tons of Noise

Objectives

• Full site launch (earlier?)
  • Confident about projects and websites at this point
  • Easy for large numbers of people to participate
• Major press and blogger push at this point
• Number of local events is growing

Note: we're probably doing a larger 'open web month' during May w/ CC and Wikipedia. This will help make the Drumbeat louder.

Key milestones

• Berlin local event, train people from other European cities (May 7+8)
• Public announcement of Drumbeat Festival location and date
• WebMadeMovie footage gathering and presence at ROFLCon
• Next Drumbeat fundraising campaign, probably WebMadeMovie
• P2PU Open Web Skills curriculum framework v0.1 released

June 2010 - Turn Buzz in Action

Objectives

• Active messaging to people who signed up for newsletters etc
  • Get them actively participating in projects, spreading word
  • Converting 'interested' people into active contributors
• Web site features stable, start localization (?)
• Press, blogging and events push continues

Key milestones

• Video and interactive HTML5 demo of WebMadeMovie released
  • Probably do at Open Video Conference in NYC
• Events and organizer training camp in Brasil and India(?)
• Localization of site into three languages (?)

Q3 2010

• Local events running on their own (15+ cities?)
• Many new project ideas coming into pipeline (25/month?)
• Significant participation and donations to bootstrapped projects
• P2PU project well into phase 2 - more courses and clear curriculum
• WebMadeMovie getting significant public contributions

Q4 2010

• First global Drumbeat Festival held
  • Significant press and blog coverage of Drumbeat as a whole
• Major update to site released, reflects learning from bootstrap phase
• At least three major new 'featured' projects via website pipeline
  • ... funds and participation for these projects is significant

2011

• ...

Beyond

• ...