Drumbeat/webmademovies/about

Previous short description

Web Made Movies is a software lab dedicated to transforming the way we create and experience video on the web. Its a way for filmmakers and software developers to work together to create video in an open source, participatory process. The aim of this project is to think outside the familiar player window, beyond the TV on-demand model, and envision what online video can be when it is woven into the fabric of the web. Open web technologies like HTML5 video, svg, canvas, javascript, and Firefox make all this and more possible—not to mention applications we can’t yet imagine. But more importantly, creative people make this possible. WebMadeMovies will bring all of these elements together to advance the state of the art.

Key Talking Points:

Web Made Movies is:

• Mozilla's open video lab
  
• inventing the future of film
  
• bringing together the world's most innovative film-makers and web developers
  
• pushing the envelope of HTML5 and new open video technology
  
• producing experimental open video mash-ups that showcase the future and blow people's minds.

From Geoff's original description

WebMadeMovies is:

• A community and lab for filmmakers, hackers and everyday web users to invent open cinema.
• Using HTML5 to produce video that behaves like the web -- linkable, quotable, searchable, mixable, hackable.
  
• Producing innovative interactive experiences that showcase the power of the open web
• The goal: A new standard in interactive video
  
• and a documentary series about the future of the web, made by and for the open web

• We're create mind-bending video mash-ups and demos that
  
• Invent new ways to tell stories
  
• Make video behave more like the web: remixable, interactive, dynamic.
  
• Break the traditional "square box" & weave film right into the fabric of the web
  
• Make movies "the Mozilla way:" open source, collaborative, community

Short description

Web Made Movies is Mozilla's open video lab, transforming the way we create and experience video online. We're bringing together filmmakers and web developers to create cutting-edge video mash-ups that look and feel like the open web: linkable, quotable, searchable, mixable, hackable. By breaking the traditional square box and weaving film right into the fabric of the web, we're creating new ways to tell stories and inventing the future of film. Open web tools like HTML5 video, svg, canvas, javascript and Firefox make it possible. Filmmakers, designers and artists make it mind-blowing.

Breaking the box: Imagine video that behaves like the web

Imagine...

• click on objects or people in the video you're watching to see their Wikipedia entry
  
• creating bespoke interfaces tailored to your individual film
  
• choosing which character the camera should follow next
  

(need more and better examples)