Engagement/Integrated Marketing/Prioritizing

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We are currently developing a more scientific approach to prioritization, but in the short-term, the Engagement leads will review all new major projects along with existing active projects.

Prioritization Process

  1. Engagement leads regularly review all new project(s) with a status of "Awaiting Approval".
  2. Engagement leads review previously approved list of active projects.
  3. Engagement leads consider the impact of new projects and other projects previously approved and consider priorities.
  4. Engagement leads approve/reject the new project(s).

If a newly approved project will directly impact the launch of existing active project, Engagement leads contact the accountable person on the existing active project to determine next steps. If a new project is approved, the status column in the project dashboard should be changed to "Active".