Engagement/Social/Twitter
< Engagement | Social
Content
- Mix of fun branded messages, engaging questions, product information, educational topics, and community spotlights
- Offer photos, video, or other media each week
- Post 4-6 updates each week
Campaigns
- Firefox 4 Twitter Party: join the party and spread the word about the newest version of Firefox
Measuring success
- Level of engagement: number of replies + retweets, mentions of Firefox, sentiment of comments
- Brand presence: one of the largest and most popular brands on Twitter