Evangelism/MDNPlans/Metrics

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  • Questions we'd like to answer:
    • What are people looking for on the MDN?
    • Are people finding what they're looking for? Is the content useful?
    • How long does it take them?
    • How many people are visiting the MDN every day? How much content are they looking at?
    • How are people getting involved (i.e. is there a path through the site that results in contributions)?
    • How many people are actively involved?
    • How did people find the MDN? (from email, twitter, organic search, etc)
    • What geos are people coming from?
    • What browser are people visiting MDN sites with?
  • Metrics for devmo (currently on Urchin 5)
    • Page views
    • Unique visitors
    • Bounce rates
    • Active daily commenters (comments will be enabled on the site this quarter)
    • Daily number of modified articles
    • Daily number of comments per article
    • Search: what do people search for, can we determine if they find what they're looking for (similar to what's done on SUMO)
    • Paths through the site: entry/exit points, are people going in circles?
    • Time spent on page
    • Campaign tracking (to track referrers, as we start promoting the site more and linking to it from different places)
    • Track conversion of a visitor from visitor->commenter->documentation contributor->Mozilla contributor
    • Visitor's browser
    • Visitor's geo
  • Metrics for Hacks.mozilla.org(currently on urchin 6)
    • Page views
    • Unique visitors
    • Bounce rates
    • Number of comments per article
    • Paths
    • Campaign tracking (to track referrers, as we start promoting the site more and linking to it from different places)
    • Visitor's browser
    • Visitor's geo