Features/Fennec/Android Snippets

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Android Snippets
Stage Draft
Status In progress
Release target `
Health OK
Status note Proof of concept underway.


Product manager Karen Rudnitski
Directly Responsible Individual `
Lead engineer Richard Newman (client, project); JR Conlin (server)
Security lead `
Privacy lead `
Localization lead `
Accessibility lead `
QA lead `
UX lead Madhava Enros / Ian Barlow
Product marketing lead Jaclyn Fu
Operations lead Mark Mayo
Additional members Erin Lancaster, Ian Barlow, Irina Sandu

Open issues/risks


Stage 1: Definition

1. Feature overview

This feature aims to provide a marketing channel to improve user engagement on Android. Some evidence suggests that system notifications can improve stickiness without negatively affecting user feedback; this channel aims to provide a mechanism for delivering those system notifications.

The 2012 Firefox Mobile goal is to achieve 4.2 M ADIs.

2. Users & use cases

  • Reactivation - Reactivate 2 - 4% of installed-but-non-users into an incremental 530,000 – 1M ADIs
  • User Research (surveys, etc)
  • App or System update messages (not necessarily confirmed as a use case)

3. Dependencies


4. Requirements

  • P1 - Enable messaging to users who have not used Firefox Mobile in X (what?) period of time
  • P1 - Enable messaging with a call to action in the message
  • P1 - Must be opt in
  • P1 - Can be opted out
  • P1 - Must work for Firefox Mobile Beta
  • P2 - Must work for Firefox Mobile GA


This service is not for the Aurora and Nightly channels of Firefox Mobile.

Note that Google Cloud Messaging is not a suitable implementation strategy for this, for various reasons.

Stage 2: Design

5. Functional specification


6. User experience design

1. Allowing notifications in the Google Play download terms


2. Opt out: a toggle in Settings, for people who don't want this on.


3. Notification UI



Stage 3: Planning

7. Implementation plan

See bug 774497 and dependencies.

Server-side work not yet tracked.

Snippets will be periodically fetched via HTTP, with server-side filtering based on client attribute. Client-side filtering, caching, and presentation. Background Android alarm to manage periodic fetches.

8. Reviews

Security review

See bug 774497 and dependencies.

Privacy review

See bug 774497 and dependencies.

Localization review

l10n is an open question; campaign messages need to be localized.


Nothing special required for Android.

Quality Assurance review


Operations review


Stage 4: Development

9. Implementation


Stage 5: Release

10. Landing criteria


Feature details

Priority P1
Rank 999
Theme / Goal `
Roadmap `
Secondary roadmap `
Feature list `
Project `
Engineering team Sync

Team status notes

  status notes
Products ` `
Engineering ` `
Security ` `
Privacy ` `
Localization ` `
Accessibility ` `
Quality assurance ` `
User experience ` `
Product marketing ` `
Operations ` `