Features/Fennec/Google Play Review Solicitation

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Status

Google Play Review Solicitation
Stage Draft
Status In progress
Release target `
Health OK
Status note `

Team

Product manager Jen Arguello
Directly Responsible Individual `
Lead engineer `
Security lead `
Privacy lead `
Localization lead `
Accessibility lead `
QA lead `
UX lead Madhava Enros
Product marketing lead Jaclyn Fu
Operations lead `
Additional members Erin Lancaster, Ian Barlow, Irina Sandu

Open issues/risks

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Stage 1: Definition

1. Feature overview

This feature solicits review feedback from active Firefox Mobile users in order to boost the number of 5-star ratings. Apps with a 5-star rating are cited as 30% "more likely to try" by mobile users. Both positive and negative feedback will be collected.

The 2012 Firefox Mobile goal is a 4.5 Start Play Google review average

Metrics of Success:

  • Increase of 25% of 4 and 5 star ratings
  • Majority of 3, 2, & 1 star ratings redirected as Input messages

2. Users & use cases

  • A user is able to provide positive feedback in the Google ratings system.
  • A user is able to provide negative feedback to Mozilla.

3. Dependencies

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4. Requirements

  • P1 - A user will receive a solicitation message after a set number of uses (10th?)
  • P1 - Positive feedback directs user to the Google Play ratings for Firefox Mobile
  • P1- Negative feedback is captured by Mozilla
  • P1 - User can opt out of giving feedback
  • P1 - User's privacy must be protected
  • P1 - Enable feature for Firefox Mobile GA

Non-goals

  • Firefox Mobile Beta (???)
  • Firefox Mobile Aurora and Nightly

Stage 2: Design

5. Functional specification

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6. User experience design

Stage 3: Planning

7. Implementation plan

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8. Reviews

Security review

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Privacy review

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Localization review

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Accessibility

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Quality Assurance review

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Operations review

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Stage 4: Development

9. Implementation

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Stage 5: Release

10. Landing criteria

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Feature details

Priority P1
Rank 999
Theme / Goal `
Roadmap Firefox Mobile
Secondary roadmap `
Feature list Mobile
Project `
Engineering team `

Team status notes

  status notes
Products ` `
Engineering ` `
Security ` `
Privacy ` `
Localization ` `
Accessibility ` `
Quality assurance ` `
User experience ` `
Product marketing ` `
Operations ` `