Festival2011/Using Edu-tainment for Social Awareness: Designing a UX Framework

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How do you create an experience to raise awareness?

How do you then measure an experience to be able to iterate and adapt for an individual user?

The session provides a brief overview in answer to the questions above followed by a brainstorming experience, in groups, to create a map for an ARG (Alternate Reality Game) to raise awareness around a social issue.

Skills Needed

Creative Thinking Process Mapping Knowledge of Web Development and game Design

Post-Event Participation

Brainstorm, discussion, collaboration and development of a specific case study around eradicating HONOUR-BASED Crimes


  1. transmediology #uxframework

Relevant links


EtherPad for the session to take notes and collaborate