Firefox3.6/Marketing/Page Testing

Project Goal

On-going project to test and optimize pages on Mozilla.com.

People

• Laura Mesa, Creative Marketing
• John Slater, Creative Marketing
• Jane Finette, User Marketing
• Bob Morgan, Consultant
• Blake Cutler, Metrics
• Steven Garrity, Wed Development
• Stephen Donner, Web QA

Pages to Test

First Run

• Control Metrics
  • ~400K pv/day currently
  • CTR rate is 8.93%
  • bounce rate 91.07%
• Versions
  • First Run A:Task Oriented Design
    • 11.9%
    • bounce rate XX%
    • Bug:
      
  • First Run A1: Tak Oriented Design with Personas Tab as Default
    • CTR
    • bounce rate XX%
  • First Run B:Tab Oriented Design
    • CTR
    • bounce rate XX%
    • Bug:536982
      
  • First Run C:Process Oriented Design
    • CTR
    • bounce rate XX%
    • Bug:541233
      

IE.html

• Control Metrics
  • ~325K pv/day currently
  • CTR rate is 90.86%
• bounce rate 9.14%
• Versions
  • A: Paired down page, bringing all content above the fold page with as few links as possible.
    • 

• • • CTR
    • bounce rate XX%
    • Bug: 546524
  • B: Expansion of Design A with links to detailed benefits below the fold.
    • 

• • • CTR
    • bounce rate XX%
    • Bug: 546527

• • C: Based on using the content of the current page but making it fit above the fold.
    • CTR
    • bounce rate XX%
    • Bug: 548074
  • D:Based on Browser Ballot landing page
    • CTR
    • bounce rate XX%
    • Bug: 549342

Download.html

• Control Metrics
  • 650K pv/day
  • CTR 48.57%
  • Bounce rate 51.43%

Getting Started

• Control Metrics
  • 625K pv/day
  • CTR 9.96%
  • bounce rate 90.04%
• Versions
  • Tips & Tricks Content
  • bounce rate XX%