Firefox Growth Campaign 2015
On June 2nd, Firefox will launch its most ambitious campaign ever. Aligning with the release of Firefox 38, and backed by several exciting new product features, the campaign will deploy across all of Firefox's communication channels.
This Wiki tracks Brand & Engagement work. The broader Campaign Wiki is here: https://wiki.mozilla.org/Firefox/2015
UPDATE: March 25th, 2015 - iOS, Reading List, Hello screen sharing have all been pushed to 38.1 (June 2). This means all work below will be deploying on June 2nd instead of May 12th.
UPDATE: May, 2015 - iOS and Reading List will not launch
UPDATE: May, 2015 - Pocket will deploy with Firefox 38.0.5
Retrospective
Survey results and action items: https://docs.google.com/document/d/1qmteTQ3B_hAWHTsV9bk7pQ-NdO1BIPUbqQD9zb5eSk4/edit
Campaign goals and content strategy
Campaign goals and content strategy will come in the form of project briefs. Tracked in bug 1132097.
The project brief will contain
- Goals
- Content strategy
- Priority
- Defined deliverables
For this campaign, we will be creating multiple project briefs
- /whatsnew & /firstrun Notes
- iOS brief - Mar 2
- Reading List - Mar 5
- Hello screen sharing brief - Mar 2
- Developer Edition - Mar 12
- Campaign (TBD based on partner)
Project deliverables & bugs
Engagement will be responsible for all UX, Design, Copy and Web development efforts for this campaign.
A comprehensive list of all bugs can be found at
Bug List - whiteboard=engagement-fxGrowth-2015
Meta & Schedule
- Engagement week-by-week Schedule
- Bug 1129289 - (Meta) Firefox Q2 Growth Campaign (2015)
- Bug 1128338 - (Meta) (engagement) Web elements for Firefox Q2 Growth Campaign (2015)
Bugzilla query error
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May Campaign
Content and strategy is dependent on selection of Campaign partner. Reviews and selection happens Feb 25th to 27th. Planning, deliverables and channels will happen March 2nd to 6th.
- Campaign landing page
- Presence on /firstrun Landing Page
- Presence on /whatsnew Landing Page
- Snippet
- Tiles
- Channel marketing TBD
- Bug 1137318 - (tracking) Engagement work supporting the Campaign Strategy developed by agency partner
Bugzilla query error
Array ( [type] => error [message] => http-bad-status [params] => Array ( [0] => 429 [1] => Unknown Error ) ) 1
/whatsnew Landing Page
Bugzilla query error
Array ( [type] => error [message] => http-bad-status [params] => Array ( [0] => 429 [1] => Unknown Error ) ) 1
/firstrun Landing Page =
Bugzilla query error
Array ( [type] => error [message] => http-bad-status [params] => Array ( [0] => 429 [1] => Unknown Error ) ) 1
iOS work
Bugzilla query error
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Reading List work
- Reading List FTU Project schedule
- Bug 1136534 - (tracking) Firefox Growth Campaign work supporting Reading List
Bugzilla query error
Array ( [type] => error [message] => http-bad-status [params] => Array ( [0] => 429 [1] => Unknown Error ) ) 1
Developer edition updates
We'll be making updates to highlight WebVR in Developer Edition
Bugzilla query error
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Android updates
Bugzilla query error
Array ( [type] => error [message] => http-bad-status [params] => Array ( [0] => 429 [1] => Unknown Error ) ) 1
Hello updates
Showcasing screen sharing
- Tile (with Activate from Tile - content team ask)
- How to get users who haven't used it in a while to try again?
- Bug 1136947 - (tracking) Engagement work supporting Hello
Bugzilla query error
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Functional groups
Work grouped by functions.
UX
Component = Information Architecture & UX
Bugzilla query error
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Web Dev
Component = Pages & Content
Bugzilla query error
Array ( [type] => error [message] => http-bad-status [params] => Array ( [0] => 429 [1] => Unknown Error ) ) 1
Snippet Dev
Product = Snippets
Bugzilla query error
Array ( [type] => error [message] => http-bad-status [params] => Array ( [0] => 429 [1] => Unknown Error ) ) 1
Creative
Component = Design | Copy | Video
Bugzilla query error
Array ( [type] => error [message] => http-bad-status [params] => Array ( [0] => 429 [1] => Unknown Error ) ) 1
Bugzilla query error
Array ( [type] => error [message] => http-bad-status [params] => Array ( [0] => 429 [1] => Unknown Error ) ) 1
Bugzilla query error
Array ( [type] => error [message] => http-bad-status [params] => Array ( [0] => 429 [1] => Unknown Error ) ) 1
Localization
Component = L10N
Bugzilla query error
Array ( [type] => error [message] => http-bad-status [params] => Array ( [0] => 429 [1] => Unknown Error ) ) 1
Project meetings & assets
Team/RASCI
| Team | Members |
|---|---|
| Product Marketing | Arcadio Lainez, Winston Bowden, Eric Petitt |
| Project Management | Cory Price |
| Engineering Program Management | Erin Lancaster |
| Creative | Matej Novak, Ty Flanagan, Lee Tom |
| UX | Holly Habstritt Gaal |
| Community Engagement | Michaela Smiley Thayer |
| Public Relations | Erica Jostedt, Justin O'Kelly |
| Events | Shezmeen Prasad |
| QA | Rebecca Billings |
| Legal | Urmika Devi, Geoff Piper, Liz Compton |
| Development | Alex Gibson, Jon Petto, Craig Cook, Josh Mize |
| l10n | Francesco Lodolo |
| Firefox Engineering | Matthew Noorenberghe, Justin Dolske |
| Analytics | Gareth Cull |
| SUMO | Joni Savage |