Firefox for Android Native UI Release/Promotional Channels

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Promotional Channels

PR:

  • Official Press Release
  • Press pitches (Techcrunch, etc)

Blogs:

  • Mozilla Blog launch post
  • Syndicated posts to Planet

Web Properties:

  • Mozilla.org/Firefox promo link
  • Mozilla.org promo
  • Tabzilla Promo
  • Mozilla.org/mobile hero image
  • Android Market product page
  • WN FN page on desktop
  • Functional Snippet (GA & Beta)
  • MDN Promo/featured article - coordinate with Dev Eng.

Social Media:

  • Facebook ads/sponsored stories/posts
  • Twitter @firefox, @mozmobile
  • Yammer -> internal

Email:

  • Newsletter - Firefox&You
  • Newsletter - Mobile
  • Lists @all, @marketing

Other:

  • Leverage network and promotional channels of EC1 / Particle?
  • Movie Theater? :)