Foundation/EOY
Emergency On-Call
Frequently used pads
- Daily EOY check in notes: https://etherpad.mozilla.org/eoy2014
- Test results: https://mofo.hackpad.com/EOY-DDDD-1Mau7QzX7zu
- 2015 Ideas: https://foundation.etherpad.mozilla.org/EOYFR-2015-Ideas
Important December Milestones
- 1: Snippet circulation increase to 30% (USEN, DE, FR, PT-BR, ID, ES)
- 12: Snippet circulation increase to 50% (all)
- 17: Full list email to Foundation list + FF&Y test email
- 18: Snippet circulation increase to 100% (all)
- 26: Disruptive snippet design launch / mozilla.org overlay launch
- 30: Firefox & You Launch (Likely the highest volume day of the campaign)
Current status
As of December 26, 2014
- Raised $2 million!
- Email #1 - 3 raised over $137,000 (Mozilla Foundation list)
- Firefox + You appeal proofs approved, launching Dec 30 (DE, FR, PTBR, ES, EN)
- New blog posts:
https://fundraising.mozilla.org/trimming-load-times-worldwide/ https://fundraising.mozilla.org/localized-fundraising-after-1-75-million-how-are-we-doing/ https://fundraising.mozilla.org/when-testing-meets-localization/
- Snippet circulation increased to 100% (DE, FR, PTBR, ES, EN)
- Next big milestone: Homepage overlay launches December 28; FF+Y launches December 30
see previous status updates below
Daily Stand-ups
- New time! 12:00 PT / 3:00 ET daily in Andrea Wood's Vidyo Room
Do These First
[EOYFR2014] [p1]
Bugzilla query error
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Do These Second
[EOYFR2014] [p2]
Bugzilla query error
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Deliverable: Donation Form and Flow
- [EOYFR2014] [donation flow]
- see the work flows here and here
- Donation form testing plan -- see the variation tree
Bugzilla query error
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Deliverable: fundraising.mozilla.org (including localization)
- [EOYFR2014] [f.m.o]
- see the wireframe
Bugzilla query error
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Deliverable: Snippet
- [EOYFR2014] [snippet]
- Summary of 2014 snippet designs: https://docs.google.com/a/mozillafoundation.org/document/d/1NlJ7KXdf4guv8aaGWoyFOlJ40LnvFPc1Flfv6S2Kj9o/edit
- Background on the snippet: https://fundraising.mozilla.org/geeking-out-on-the-snippet/
- see initial sketches here and here
Bugzilla query error
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Deliverable: Visual Assets
- [EOYFR2014] [assets]
Bugzilla query error
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Deliverable: Community Marketing
- [EOYFR2014] [community]
- see notes
Bugzilla query error
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Deliverable: Comms
- [EOYFR2014] [comms]
Bugzilla query error
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Deliverable: Localization
- [EOYFR2014] [l10n]
- Notes: https://foundation.etherpad.mozilla.org/EOYFR-2014-translate
Bugzilla query error
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Deliverable: Metrics / Optimization / Testing
- [EOYFR2014] [metrics]
- Notes: https://mofo.hackpad.com/EOY-DDDD-1Mau7QzX7zu
Bugzilla query error
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Goal
In 2014 we need to raise $17 million to fund the work of the Mozilla Foundation, with $2.25 million coming from small dollar fundraising.
Docs
- Slides http://mzl.la/2014_fundraising_slides
- Project Brief: http://mzl.la/10SvTj6
- To Do List: http://mzl.la/1Eg6cqG
- Initial testing results: http://mzl.la/1tXMb56
- Snippet Types: http://mzl.la/snippet_types
Key Outcomes
This campaign is projected to bring in at least 75% of the total small dollar revenue goal in 2014. Additionally, we expect to increase the proportion of donations from outside the United States, increase snippet revenue to at least $1 million, increase the total number of donors while maintaining an average donation of $11.63, and improve the donor experience.
Target audience
- Previous donors from all channels;
- New donors who see our channel promotion (e.g. the snippet);
- New donors who see that a friend or family donated (via share on Twitter, for instance);
- Mozilla community members, their friends & family;
- Targeting the following locales:
- EN (USA, Canada, UK, Australia and also Sweden, Denmark, and other locales where EN is widely spoken)
- France (FR)
- Germany (DE)
- Brazil (PT-BR)
- NEW Indonesia (ID)
- NEW Latin America (Spanish)
Success metrics
- Raise $1.75 million November 1 - December 31;
- Donor retention (2013 donors who donate again in 2014);
- New donor acquisition (75% more donors than the 2013 campaign).
Roles
- R: Andrea Wood
- A: Geoffrey MacDougall
- S: Kelli Klein, Studio Mofo, Jean Collings, Michaela Smiley
2014 Milestones (for 2015 planning purposes!)
As of December 8, 2014
- Email #1 raised ~$54,000 wooo!
- Currency pages are live!
- New blog post: https://fundraising.mozilla.org/bitcoin-donations-to-mozilla-17-days-in/
- Next big milestone: Friday snippet % increases to 50%
As of December 4, 2014:
- First email of six went out after testing; in the first it's raised over $30K
- Posted on social for the first time
- Currently testing the button colors on the donation form
- Totalizer on fundraising.mozilla.org is now being updated dynamically
- Remaining P1 bugs include localizing Paypal pages
As of November 28:
- Shipped the single page donation form in 5 languages, de, pt_BR, id, fr and es. Example: https://sendto.mozilla.org/page/contribute/givenow-1page-de
- Running an AB test on two forms. Single page form and sequential form. You can see current status here: https://www.optimizely.com/results2?experiment_id=2233440370&token=2ff96de819c9d4cb6e4a#view=2
- Running an AB test for the form header copy: https://www.optimizely.com/results2?experiment_id=2233440370&token=2ff96de819c9d4cb6e4a#view=2
- Launched fundraising.mozilla.org
- Working on separate PayPal only pages for all supported PayPal currencies.
- Working on a dynamic real time totalizator for fundraising.mozilla.org
As of November 20:
- Our first “select amount” snippet is now in circulation to about 10% of US-EN general Firefox snippet traffic: https://snippets.mozilla.com/show/4758/. It went live around 9:35pm PST. Users who click hit our new, highest-performing 1-page form. Putting donate buttons right on the snippet is a significant departure from previous fundraising snippet designs. This one is most definitely breaking new ground. We’ll let this one stay up for at least 3-4 days, to get a nice sample size.
- We are now accepting Bitcoin donations. https://blog.mozilla.org/blog/2014/11/20/mozilla-now-accepts-bitcoin/
- Our new Directory Tile for EOY is now live. (Nice job Sabrina!) This is the first time we’re using that channel for fundraising. The Tiles team asked us to share the data with them…. and of course we will! The total will show up on fundraising.mozilla.org once it’s launched soon. Here’s what it looks like: https://bug1076000.bugzilla.mozilla.org/attachment.cgi?id=8522356
- Our top dev priority is finishing fundraising.mozilla.org
- Our secondary dev priority is finishing the sequential donate form