Foundation:Planning:2010Plan/Q2
1. Mozilla Drumbeat
Overall goal: Introduce Drumbeat to the world. Build projects and community.
Objective #1: Find and support projects that excite us. Mostly from people we don't know yet.
Milestones
- Approved budget format for all drumbeat projects (kg)
- Comprehensive project-based strategic communications plan (NJ)
- Roadmaps and budgets established for WMM, P2PU, Uni Subtitles (MS,MT,projects)
- Roadmap and budget for OVC/OVA (BM,kg)
- Updated P2PU Web Craft description, call for courses posted (PS,PB)
Targets
- x? 'project ideas' for Europe (HM)
Objective #2: Establish events a way to explain Drumbeat, recruit participation.
Milestones
- Drumbeat facilitator training in Sao Paulo (June)(AG)
- Drumbeat Festival theme and date decided, announced (June)(MS)
- Learning, freedom and the web workshop in Palo Alto (June)(MS)
- Version 0.1 'Event Kit' complete and on wiki (June)(AG)
- Follow on events scheduled for Sao Paulo, Toronto, Berlin (AG,NJ)
- Event resources page complete and on wiki (e.g. slide decks) (NJ)
- Decide on system to track and engage constituents (kg/po/cn)
Target
- 10 future events scheduled (AG,NJ)
Objective #3: Build a flexible online platform for Drumbeat projects and events.
Milestones
- Beta site released and promoted (June)
- Assessment of CiviCRM and decision about CRM platform (June)
- Reliable donations form for T-Shirt campaign (June)
- All Mozilla dev / staging / production environments (June)
- Improve site performance for drumbeat.org (June)
- Compelling story and clear participation path for bootstrap projects (June) (MT)
Targets
- Excellent project page for each bootstrap project.
Parking lot:
- Approved Web Analytics Profiles for Mark and Chelsea (kg)
- Financial dashboard?? (kg)
- Proposal for Document Management System for Board wiki (kg)
2. Mozilla Story
Goal: Strengthen Mozilla as a leading public charity supporting the open Internet.
Objective #1: Inspire people to engage and donate to the Mozilla cause
Milestones
- Launch T-shirt campaign (May/June) (CN)
- Launch Lanikai Beach Campaign (May/June) (CN, DB)
- Drumbeat Newsletters (Monthly) (CN)
- Second push on Universal Subtitles Campaign (June) (CN)
Targets
- Get to 5,000 total individual donors (yearly target 17,000) (CN)
- Get to 75K of funds raised from individual donations ( yearly 500K) (CN)
- Sell 400 T-shirts (yearly target 5000) (CN)
- Raise 5K for Lanikai Beach (Thunderbird) (CN, DB)
- Get to 10,000 newsletter signups (yearly target 35,000) (CN)
- Select a mass e-mail provider with E2 group (CN, KG)
- Continue transition from Chelsea to Katie overseeing donations infrastructure (CN, KG)
- Collect good data on all donors (CN,KG)
Objective #2: Explain Mozilla as a cause. Make our story easy to understand
Milestones
- Update Our Community page with interactive community map
- Have resources lined up for all Q3 mozilla.org projects
Targets
- Complete web universe IA project
- Solidify mozilla.org/mozilla.com integration planning
- Mozilla Annual Report Planning (CN)
3. Mozilla Core
Goal: Find simple and novel ways to make the existing Mozilla community more productive, cohesive and understandable.
Objective #1: Bring new members in to the community
Milestones
- Fix 3 (or more?) bugs with Get In Touch form to help contribute group scale
Targets
- Have contribute group respond to ??? inquiries/month
Objective #2: Help existing community members be more productive
Milestones
- Get Trellon's version of mozillians.org up (GM)
- Finalize Bugzilla Consortium text? (Check with CN)
- Sync up with Mitchell to discuss progress and determine next steps (GM)
Targets
- None
