Snippet

April 2010

Snippet copy: Snippet graphic:

Snippet/Promo options

With price point/mention of money

• Did you know $5 can build a better web? Learn how.
• For the price of a latte, you can protect the web. Learn how.
• For the price of a latte, you can protect the world's largest public resource. Learn how.
• $5. It's not a lot to pay to keep the web awesome. Find out how.
• $5 Who knew a little amount could protect so much. Find out how.
• $5. It's not a lot to pay to keep the web awesome. Find out how.
• Your pocket change. It's not a lot to pay to keep the web awesome. Find out how.
• Your cash = less crash. Chip in $5 to help make the web awesome today.
• Your cash = less crash. Chip in to help make the web awesome today.
• I <3 the web. And I'm pitching in $5 to help make it more awesome/better.(promo to feature someone's face on it)
• I <3 the web. And I'm helping make it more awesome/better. (promo to feature someone's face on it)
• (unlikely we could use this one) Subway has $5 footlongs. We make the web better for about the same amount.
• Why haven't you pitched in $5 yet?
• Why haven't you joined yet?
• Is an awesome web worth $5 to you?
• How much is the web worth to you?
• We don't have stockholders. We have you. Chip in $5 today.
• We don't have stockholders. We have you. Chip in today.
• Love pop up windows? Then don't give $5 to Mozilla to make the web better.
• Love pop up windows? Then don't contribute to Mozilla to make the web better.
• Join Mozilla for $5 or the Dino gets it.
• Join Mozilla or the Dino gets it.
• How much is the web worth to you? $2, $5, $10, $30. (display the prices as clickable radio buttons in the promo - $2 leads to a page about giving more, $5 to the protect the web page, etc)

No mention of cost lines

• Help us build a better web. Join Mozilla today.
• Love the web? Prove it and Join Mozilla.
• Prove your love for the web. Join Mozilla.
• Help make the web awesome. Join Mozilla today.
• <3 the web? Help us make it better. Join Mozilla.
• Be one bad MoFo. Join Mozilla.
• A special message from Mozilla Foundation President Mark Surman. Read it.
• Have fun, be part of something big. Join Mozilla
• You + the Web = awesome. Join Mozilla today
• Join Mozilla - why? It will change your Web.
• Join Mozilla - why? For fun, for the Web & for the win!

Lines with Firefox mentioned

• Love Firefox? Support the community that builds it. Join Mozilla.
• Add more awesome to your life. Use Firefox and Join Mozilla.
• Firefox is the browser that does good. Join the fun. Join Mozilla
• Be part of the Firefox movement. Join Mozilla today.
• Did you know that Firefox is made for the good of everyone, everywhere by a non-profit? Did you know that you can help? Join Mozilla today.
• Doing good is part of the our code. Make it part of yours and Join Mozilla today.
• Every browser does fast. Not every browser does good. Become part of the movement that builds Firefox. Join Mozilla.
• Every browser does fast. Not every browser does good. Do good today and become part of the movement that builds Firefox. Join Mozilla
• Be a part of the browser that does good. Join Mozilla
• Firefox isn't made for shareholders. It's made for you. Chip in today and help us keep the web awesome for everyone, everywhere. Join Mozilla today.

Crazier ideas/concepts (won't work because of the dino use, but the ideas were cool), w/ out Price Point Test, some that require unique donation pages that carry the concept over.

• Feed the Dino. He's hungry for a better web.
• Keep me from going extinct. (picture of Dino).
• Don't let the web go the way of dinosaurs. (picture of Dino)
• The Dino Show. Tips appreciated (picture of Dino playing the piano with a tip jar w/ $5 on it).
• Place the Dino in different web memes -- keyboard cat, LOL cat, David after the Dentist -- and use some clever copy that riffs on those.