Join Mozilla is a new community engagement and support program aimed primarily at Firefox users: it gives them a simple way to support our mission.
Join Mozilla in 5 Bullets
- Over 400 million people use Firefox every day. Many of these people want to do more: to show their support and help in our efforts to build a better web.
- We need simple, fun ways for these people to connect and engage with Mozilla. Join Mozilla is a first step.
- Join Mozilla is clear, simple program where millions of people can easily support and keep abreast of Mozilla and the open web.
- This massive new community of supporters will back (and cheer on!) the work of 40,000+ Mozillians who already contribute their time and passion.
- Supporter funds go to grants and projects. They help us create new technologies, spread new ideas, and inspire innovation across the web.
- See also: Join Mozilla FAQ
- Build on (and grow) brand affinity for Firefox: help people understand that we're about something bigger than just a browser.
- Grow a bigger base to back 50k Mozillians who donate time: millions of supporters backing our community.
- Raise funds for grants and programs like Mozilla Drumbeat that create new tools and drive innovation.
- Join Mozilla is NOT a replacement for our existing contributor community
- We already have programs to support Firefox and Thunderbird contributors, and plan to grow and improve them throughout 2011
- We also have programs like Mozilla Drumbeat aimed at getting new kinds of contributors and projects into Mozilla
- Caveat: we do hope that many people who express their support through Join Mozilla will eventually volunteer time or get involved in some other way
Key blog postings
- Next Million Mozillians (redux) context setting post by Mark Surman
- Join Mozilla overview and screencast by Mark Surman
- How to help with Join Mozilla by Jane Finette
Join Mozilla went live on Friday, March 11.
- Web page mockups: ,  (February 2011)
- Join Mozilla cards/certificates Card, German version to come (February 2011)
- T-shirt mockups English German (February 2011)
- Newsletter template Template February 2011
- Tentative launch date is May 8, 2011
- Resolve bugs (2 weeks)
- Development (4-6 weeks)
- QA/security review (2 weeks)
Project Plan / New Features for Launch
- Responsys integration (TBD)
- Mozilla.org improvements (l10n detection)
- Sign-up page improvements
- Improved language detection
- UI improvements
- Add Brazilian Portuguese, Spanish, Czech, and French
- More t-shirt colours
- Option to make additional donation (user-determined amount)
- Printed membership card (TBD)
- Customer Service solution - outsourced to respond to inquiries re: payment/shipping issues
- WebTrends dashboard
- Facebook badges
- Engagement plan
- Events toolkit
- Join Mozilla landing page
- Join Mozilla thank you page
- Join Mozilla Supporter FAQ
- Join Mozilla Certificate and card copy
- Join Mozilla Welcome e-mail copy
- Join Mozilla monthly newsletter copy
- Join Mozilla Welcome letter copy - in progress
- Join Mozilla Facebook landing page copy - in progress
- Join Mozilla Certificate & Card Designs
- Join Mozilla E-mail template
- "Mozilla Firefox" video (can be localized with UniSubs)
- "What is Mozilla?" video (can be localized with UniSubs)
How l10n works with Join Mozilla l10n for Join Mozilla is a little different than l10n for other Mozilla projects. As we are using a 3rd party service provider, many of the localized strings need to be manually added to this 3rd party payment processing system.
Before a language can be added to Join Mozilla several things have to be in order:
- Customer support is available in that language - Join Mozilla supporters donate money and often have questions about their donation, delivery of swag they may have purchased or questions.
- Language support with the Blue State Digital payment processing system. This is a dictionary of over 3000 terms that the system requires to support that locale (includes thinks like error messages).
- Current languages available are: English, German, Spanish, Portuguese, French, Italian and Czech
Below are the items to be localized as well as a link to the SVN repository.
List of items to be localized
- Join Mozilla T-shirt, HangTag and certificate/card assets (need to be layed out in that locale and should also trigger creation of the T-shirt in that locale)
- Join Mozilla thank you page - strings already in l10n system
- Join Mozilla Twitter and Facebook copy
- Join Mozilla FAQ
- Mozilla header and footer
- Welcome letter/card (still in production)
- Join Mozilla landing page (copy added to BSD wrapper and contribution page) copy - in verbatim and then copied and pasted into BSD
- Join Mozilla custom dictionary terms
- Join Mozilla welcome e-mail (copy added to BSD contribution page)
- Recurring Communications
- Join Mozilla bi-monthly e-mail
- Join Mozilla event-based blasts
- Start swag production
- Add customer support for that locale
- Upload the localized graphics to BSD
- Commits locale bouncer
- Commit the localized certificate/card to SVN
- Just before IT deploys create/add the BSD contribution page/update wrapper with header and footer info for that locale
- duplicate page, copy and paste in copy, set contribution group to that locale, copy and paste in header and footer content, copy and paste in welcome e-mail, do manual tweaks to change paths to images, ensure custom ticketing enabled
- IT deploys an update on join.mozilla.org with the localization (faq, thank you) and pulls down the certificate
- Speedy Q/A and security review
- Have Responsys group set up for that locale
If you want to get involved in rolling out Join Mozilla, join the newsgroup, find us on IRC at #join, or join the weekly community marketing calls.
- The google version of the mailing list is here. There is also a mozilla.join newsgroup version.
- Mozilla Community marketing calls
- #marketing IRC channel
- Dial-in Info: +1.650.903.0800, followed by 92# and then 7391#
- Or you can use our toll-free number: +1.800.707.2533, followed by 369# and then 7391#. If you're outside the US, use Skype to call in with our toll-free number.
Join Mozilla Team
- Ryan Merkley, acting membership director
- Jane Finette, user engagement director
- Chelsea Novak, member care and development manager
- David Boswell, web lead
- Bogomil Shopov (Bulgaria)
- Alina Mierlus, @alina_mierlus
- Toni Hermoso Pulido (Catalonia)
- Henrik Mitsch (Switzerland)
- Amlan Mitra (India)
- Robin Monks (Canada)
- Alex Wafula (Kenya & Africa in general)
- Bob Chao (Taiwan)
- Jeremy Glassenberg (USA)
- David Bruant (France)
- Fuzzy Fox (UK)
- Paul Booker (England)
- Galaxy K, @galaxyk (India)