Labs/Jetpack/SDK/1.0/Release

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Jetpack Release Plan

Product Plan

1.0 RC1 release

  • May 25th

1.0 RC2 release

  • June 8th
  • This should be final release unless issues crop up. We will then hold at RC2 until the release of Firefox 5 to make jetpack a part of the Firefox story - June 22

Technical Plan

Follow Release Checklist for each RC release and the final release. For final release, blog posts and announcements should follow that specified in the Marketing plan (below).

RC 1 Checklist Labs/Jetpack/SDK/1.0RC1/Release

Follow Release Checklist and check off list as completed for 1.0 Final

Jetpack Release Checklist

Step Status Owner
Freeze Development
Update Credits
Prepare to Release
   Notify Relevant Parties   
     Notify Forum     
     Notify Ambassadors     
     Notify PR     
     Notify Product Delivery Team     
     Notify IT     
   Build/Test Release Candidate(s)   
   Create Marketing/PR/Evangelism Materials   
     Update Website     
     Write Blog Post     
     Write Release Notes     
Thaw Development
Release
   Bless Candidate   
   Update Website   
   Publish Blog Post   
   Notify Forum   
Feel Good everyone
Review the Process everyone



Marketing Plan:

Value proposition

  • Easy to use: If you're a web developer then already have what it takes to build an add-on, and publish to the world.
  • Wide set of resources available: APIs, libraries etc developed by Mozilla and the community.
  • Choice of tools - you can use the Online builder or if you're more comfortable with a command line, then use the SDK.

Target Market (in this order):

  • Web Developers
  • Existing Add-on Developers
  • Mozilla developers: enthusiasts and community

General Marketing Collateral required:

  • New Builder visual assets
  • Press release and blog
  • Updated FAQs (from Jetpack to Builder)
  • Clear link from Mozilla.com

Channel Plan

Product page: [[1][2]]

  • how to videos
  • product overview
  • link to product
  • link to resources

Overview Videos: [[3][4]]

  • 2 videos with (i) overview of how to develop add-ons (ii) overview of the online builder
  • held on product page, but seeded through developer channels, YouTube and Facebook.
  • Videos will mention Add-on SDK, but main attention is focussed on Builder.

E-mail reachout to Add-on list (10,000) - Bug TBC

  • "build your own Add-on"

Events: [[5][6]]

  • London workshop - 22nd June
  • San Francisco workshop - 28th June

TBC - Participate at two major web development conferences this year:

  • distribute reading material & how to's
  • give workshops to attendees

27th June - [[7][8]]

September (TBC) - Flash on the beach

PR

Blog outreach

Reach out to prominent bloggers, with swag giveaway:

Large, highly trafficked sites w/ at least moderate developer focus
Smaller, highly developer focused blogs
Mozilla Blog updates
  • Add-ons blog
  • Hacks blog
  • Christian's blog

PR (Other):

  • FAQs
  • List of restartless add-ons: that happen to have been built by Builder /
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