Labs/Jetpack/SDK/1.0/Release
From MozillaWiki
Jetpack Release Plan
Product Plan
1.0 RC1 release
- May 25th
1.0 RC2 release
- June 8th
- This should be final release unless issues crop up. We will then hold at RC2 until the release of Firefox 5 to make jetpack a part of the Firefox story - June 22
Technical Plan
Follow Release Checklist for each RC release and the final release. For final release, blog posts and announcements should follow that specified in the Marketing plan (below).
RC 1 Checklist Labs/Jetpack/SDK/1.0RC1/Release
Follow Release Checklist and check off list as completed for 1.0 Final
Jetpack Release Checklist
Step | Status | Owner |
Freeze Development | ||
Update Credits | ||
Prepare to Release | ||
Notify Relevant Parties | ||
Notify Forum | ||
Notify Ambassadors | ||
Notify PR | ||
Notify Product Delivery Team | ||
Notify IT | ||
Build/Test Release Candidate(s) | ||
Create Marketing/PR/Evangelism Materials | ||
Update Website | ||
Write Blog Post | ||
Write Release Notes | ||
Thaw Development | ||
Release | ||
Bless Candidate | ||
Update Website | ||
Publish Blog Post | ||
Notify Forum | ||
Feel Good | everyone | |
Review the Process | everyone |
Marketing Plan:
Value proposition
- Easy to use: If you're a web developer then already have what it takes to build an add-on, and publish to the world.
- Wide set of resources available: APIs, libraries etc developed by Mozilla and the community.
- Choice of tools - you can use the Online builder or if you're more comfortable with a command line, then use the SDK.
Target Market (in this order):
- Web Developers
- Existing Add-on Developers
- Mozilla developers: enthusiasts and community
General Marketing Collateral required:
- New Builder visual assets
- Press release and blog
- Updated FAQs (from Jetpack to Builder)
- Clear link from Mozilla.com
Channel Plan
Product page: [[1][2]]
- how to videos
- product overview
- link to product
- link to resources
Overview Videos: [[3][4]]
- 2 videos with (i) overview of how to develop add-ons (ii) overview of the online builder
- held on product page, but seeded through developer channels, YouTube and Facebook.
- Videos will mention Add-on SDK, but main attention is focussed on Builder.
E-mail reachout to Add-on list (10,000) - Bug TBC
- "build your own Add-on"
Events: [[5][6]]
- London workshop - 22nd June
- San Francisco workshop - 28th June
TBC - Participate at two major web development conferences this year:
- distribute reading material & how to's
- give workshops to attendees
27th June - [[7][8]]
September (TBC) - Flash on the beach
PR
Blog outreach
Reach out to prominent bloggers, with swag giveaway:
Large, highly trafficked sites w/ at least moderate developer focus
- Ajaxian - http://ajaxian.com/
- Hacker News - http://news.ycombinator.com/
- Smashing Magazine - http://www.smashingmagazine.com/
Smaller, highly developer focused blogs
- WebAppers - http://www.webappers.com/
- DailyJS - http://dailyjs.com/
- Badass JavaScript - http://badassjs.com/
- Reddit's JavaScript section - http://www.reddit.com/r/javascript/
- NetTuts - http://net.tutsplus.com/
Mozilla Blog updates
- Add-ons blog
- Hacks blog
- Christian's blog
PR (Other):
- FAQs
- List of restartless add-ons: that happen to have been built by Builder /