Learning/Networks/Products

Mission

Support members of the Learning Networks community. The products should:

• Provide entry points to our on-the-ground programs. And clear pathways for engagement
• Draw people in by telling an accessible story. About connected learning, web literacy, and digital skills. Plus access to wonky stuff for those who want it.
• Offer individuals and institutions a clear value proposition. For leadership development, community engagement, and reputation.
• Enable self-organization of local communities.
• Share good ideas and open educational resources across the network. Using both push and pull methods.
• Provide professional development and credentialing for self-identified mentors. Including those affiliated with partner organizations.

Goals

• Acquisition: Attract new mentors, generate interest in new Maker Parties, Clubs and Hives
• Retention: Provide pathways for sustained involvement, whether through regular involvement in intermittent campaigns, or ongoing engagement via increasingly deeper commitments
• Activation: Provide channels for communicating Mozilla-level initiatives and campaigns to a broad audience
• Community engagement: Inspire community members to create, remix, and engage with content and with each other, and self-organize into peer groups

Audience

People who self-identify as a “teacher” or “mentor” or “educator” and who want to teach web literacy.

They are likely to discover the site via previous knowledge of the existing Learning Networks programs, a connection to one of our partner orgs, word of mouth, or a CTA from Webmaker.org.

Many will have regular access to a group of learners, and will be looking for content and perhaps professional development resources. For them, we offer the social model of Clubs; a high-quality curriculum and complementary badging pathways; training; and access to our community.

A smaller group will not have regular access to learners, but will be interested in becoming mentors. For them, we offer a contributor pathway that starts with basic skill-sharing, moves through the heavier lift of the Maker Party model, and then up through the Clubs model and even Hive; offering skill-advancement and community-building opportunities along the way. We use contributor badges to guide these mentors through the engagement ladder.

Value Proposition

• Content: access to world class curriculum and resources
• Community: access to community support and mechanisms for self-organizing
• Credentialing: homebase for managing professional development in this area

Technical Requirements

• mobile-friendly
• localisable
• key content must be easily editable by non-technical staff