Marketplace/Localizers

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The Marketplace has been placed into maintenance mode. It is no longer under active development. You can read complete details here.

What are the Special Case references in the .po files?

There are several strings (around 10-20) in the .po file where the msgstr may not be a direct translation of the msgid. These strings are used in The Feed and are meant to be a more personalized, friendlier voice to visitors. We call them Editorial Brands. As of this writing, they consist of the following strings:

Hidden Gem
Groundbreaking
Local Favorites
Mystery App!
Creativity
Apps for [region] (e.g. "Apps for Brazil" or "Apps for Bangladesh" etc
Education
Health & Fitness
Maps & Nav
News & Weather
Books
Shopping
Sports
Tools & Time Savers
Games
Work & Business
Arts & Entertainment
Lifestyle
Music
Photo & Video
Social
Travel

Here are a few examples of how an Editorial Brand's key will translate to user-facing nomenclature...

Key: Books
User-facing singular: Great Read
User-facing plural: Great Reads

Key: Photo & Video
User-facing singular: Featured Camera App
User-facing plural: Featured Camera Apps

Key: Music
User-facing singular: For Music Lovers
User-facing plural: For Music Lovers