On Mobile devices there are essentially two initiatives Firefox Mobile and FirefoxOS.
Firefox Mobile (Fennec)
Bringing Firefox to mobile phones is the next step towards fulfilling Mozilla’s mission of providing access to one Web that everyone can access, regardless of device or location. The overall goals for Mobile Firefox are:
- Deliver an exceptional mobile experience to users, complete with the performance, personalization and security they expect.
- Do all of this work in the shared Mozilla source repositories so all platforms, desktop and mobile, benefit each other.
Mobile Marketing Automation
Fennec uses an external tool to help engaging with users. The tool we are using is Leanplum. For details about the running campaign, please visit Leanplum Contextual Hints page.
- "B2G" (Boot To Gecko) is the code name of Mozilla's project to develop an OS for Mobile devices entirely based on open Web technologies.
- Gaia is the collection of web apps which make up the front end of Firefox OS.