MozCampEU2012/Media/Communications Training for Mozilla Communications Reps

Title of Session (should also be the title of your Wiki page): Media/Communications Training for Mozilla Communications Reps

Facilitator(s): Barbara Hueppe, Valerie Ponell and Erica Jostedt

Are you paid or volunteer staff?: Paid

Area of Contribution (Team Name): Communications

How are you currently involved with the community?: On the comms team and help lead comms reps efforts

Location of Work (where do you reside?): San Francisco /Berlin

Talk Length (please choose between 30, 60, 90, 120 minutes): 120 minutes

Summary: The Mozilla communications team helps Mozilla's stories reach the world. This session will arm representatives with tools, templates and tips to create and localize creative media pitches and stories. We will do an in depth training how to pitch media in your locale and actually develop some pitches for immediate use. The last half of the session will be an abridged version of media training so reps feel comfortable interacting with media as a Mozilla representative, growing the Mozilla voice in Europe.

Things to be covered: • In-depth communications training session including general message training, how to write Mozilla-specific pitches, how to pitch to media in your markets, how to best work with the media and more. • Feedback workshop from reps on current process, tools and ideas to maximize communications efforts. • Media/speaker training to enable communications reps to better work with the media and act as Mozilla representatives.

How your session furthers the MozCamp Goals: This session focuses on On-boarding and training discussion and planning. It will help train more comms reps to help us tell the Mozilla story more broadly.

Expected Outcome or Deliverable: We will train new reps and current reps, giving them the tools to create their own pitches and plans. At the end of this session we will also have significant feedback and a plan of action on how to improve the tools and communications process for volunteer Mozillians who contribute to PR. We ideally would also have new media trained Mozilla spokespeople to make it easier to tell the Mozilla story in key markets.

Desired Audience Type or Skill-set: Current Mozilla communications reps or people interested in becoming a rep.

Equipment Needs (Video projector already included): N/A

To Be Completed by the Audience-

(If you would like) Submit a Question for the Speaker(s) or indicate what information you hope to gain by attending this talk here:

Place your name here if you would like to attend this talk:

• Julia Buchner
• Oskar Ivanić
• Gerv Markham
• Kerim Kalamujic