Websites/Mozilla.org/Archive/Parks/Namoroka

Objectives

The objective of the Namoroka fundraising project is to raise an a gift for conservation for the namesake park for Firefox 3.6.

About Namoroka

Madagascar National Parks

Milestones

• Project approval 02/11/09
• Content and Wireframes 16/11/09
• Snippet Icon (Ned) 16/11/09
• Snippet approval 17/11/09
• Page development (Brian)
  • Content 18/11/09
  • Images 25/11/09
  • Profile opportunities 20/11/09
• Fundraising Agreement with Park or Partner NGO 20/11/09
• Page launch 07/12/09
  • Donation page launch 07/12/09
    • First pre-release push week prior to 3.6 launch 150
    • release push day of 3.6 launch 600
    • followup ask 1 week after 3.6 launch 150
    • followup ask 2 two weeks after 3.6 launch 100
• Supporting Blogs & Marketing Materials 02/12/09
• Support from MoCo Marketing
  • Bullet under what's new section of Mozilla.com
  • Mozilla blog post
  • Twitter
  • Facebook
  • Affiliate button
  • Unleashing the community marketing team.

Fundraising target

Suggested donation amount @$10, 1000 donors needed

Draft Snippets

Here is the first round of snippet ideas for the Namoroka page. Still very much in progress. Just the primary brain dump.

• Did you know that Firefox 3.6 is code named Namoroka? Help Mozilla support Madagascar's Namoroka Park, home to some of the world's cutest lemurs.
• Make the world better while you make the web better. Learn about the Mozilla Parks Project.
• Celebrate the release of Firefox 3.6 by making a donation to Namoroka Park in Madagascar
• Namoroka is more than the code name for Firefox 3.6. It's also a park and lemur habitat in Madagascar. Learn more.
• Contribute to the Mozilla Parks Project and support the Firefox 3.6 namesake Park, Namoroka in Madagascar
• Help Mozilla keep the world green by donating to Namoroka park in Madagascar
• Learn more about the park that inspired Firefox 3.6
• Namoroka is more than a code name for a browser. It's also a park in Madagascar. Click to see how you can help.
• Learn what happens when a Firefox hangs out with a lemur
• Help Mozilla support Namoroka Park in Madagascar as part of the Firefox 3.6 launch
• Did you know that versions of Firefox are named after parks? Firefox 3.6 is named for Namoroka in Madagascar. Learn more.
• Namoroka is the code name for Firefox 3.6 as well as a park and lemur habitat in Madagascar that could use your support.
• We're making the Web better with Firefox 3.6, code named Namoroka. It's your turn to make Namoroka better.
• Firefox can do lots of cool things, but it also needs your help.
• Firefox can do lots of cool things, but it needs your help to save some lemurs.
• Namoroka isn't just the code name for Firefox 3.6, it's also a real place in Madagascar. Full of lemurs that need your help.
• There are no Firefoxes in Madagascar. Without your help, there might not be any lemurs.
• Support furry things with tails in Madagascar. And on the Web.
• Support furry things with tails on the Web and in Madagascar.
• The lemurs need you. Look how cute.
• Help Firefox save lemurs.
• Help Firefox help (the) lemurs (in Madagascar).
• A Firefox and a lemur walk into a park...
• Save the lemurs. Save the web.
• Lemur is a funny word...
• When's the last time you helped a lemur?
• Help us help the lemurs
• Help us help you help the lemurs.

Promo text

• Celebrate Firefox 3.6 Namoroka by helping Malagasy Lemurs

Draft Content

Version 3 Make the web better, save a lemur.

At Mozilla we foster a healthy ecosystem of communities that promote the ability to freely access, modify and distribute software and creative works. These ecosystems create a digital commons; a shared space, shared resources or network of ideas, applications and products that are free to use.

Much like a park is a vital ecosystem for collaboration, recreation, conservation and commerce, Mozilla, and other open software groups, has taken the values of park and used it as inspiration for the Internet. It comes as no surprise then that Mozilla has been naming versions of Firefox after parks for some time now. The newest release of Firefox is called Namoroka, named for a a park in the northwest section of Madagascar.

Famous for its unique topography, Namoroka is full of caves, canyons and natural swimming pools. Namoroka is also home to eight species of lemur. Here at Mozilla we are fond of things tailed and furry, so we've decided to celebrate the release of Firefox 3.6 by supporting lemurs in Namoroka and throughout Madagscar.

Here's how you can help. Mozilla is teaming up with the Madgascar Fauna Group (MFG) [www.savethelemurs.org] to help Madagascar balance its need for wildlife and nature conservation with the needs of its rapidly growing population. Our goal for supporting the lemurs of Madagascar is $10,000. This money will be used to help the MFG achieve its mission of saving Malagasy lemurs and lemur habitats by connecting them to the powerful tools of community and collaboration that exist on the web. The gift will also help the MFG's programs for protecting lemur habitats, stopping illegal lemur trapping and through educational programs that help Malagasy students finish school, providing them with job opportunities outside of illegal trapping and logging.

By enhancing their presence within the web ecosystem, we can help them protect the natural ecosystem of Madagascar. Join Mozilla in our celebration of Firefox 3.6 and donate to support Malagasy lemurs.

version 2

Make the web better, save a lemur.

At Mozilla we build products like Firefox because we believe that technology can protect and improve the Internet as a public resource. We foster a healthy ecosystem of communities that promote the ability to freely access, modify and distribute software and creative works. These ecosystems create a digital commons; a shared space, shared resources or network of ideas, applications and products that are free to use. Much like a park is a vital ecosystem for collaboration, recreation, conservation and commerce.

We've been naming versions of Firefox after parks for some time now. Take a look back at Firefox releases and you'll see that previous versions of have been named after parks like Gran Paradiso (Italy), Bon Echo (Canada) and Shiretoko (Japan). The newest version of Firefox is called Namoroka, named for a a park in the northwest section of Madagascar.

Famous for its Karst topography (or Tsingy as it is described in Malagasi), Namoroka is full of caves, canyons and natural swimming pools. Namoroka is also home to eight species of lemur. Here at Mozilla we are fond of things tailed and furry, so we've decided to celebrate the release of Firefox 3.6 by supporting lemurs in Namoroka park and throughout Madagascar.

Situated off the southeast coast of Africa, Madagascar is known for its biodiversity and is home to a large number of species that are found no where else on earth. Unfortunately, many of Madagascar's native species are threatened as deforestation proceeds at an alarming rate. As Madagascar is struggling to improve the quality of life for its rapidly growing human population, they are struggling to find a way to preserve the forests and wildlife that remain. Madagascar is the 11th poorest country in the world and has gone through a great deal of political upheaval in recent years.

Here's how you can help. Mozilla is teaming up with the Madagascar Fauna Group (MFG) [www.savethelemurs.org] to help Madagascar through this challenging time. Our goal for supporting the lemurs of Madagascar is $10,000. This money will be used to help the MFG improve its website and online fundraising activities, connecting them with contributors and donors around the world. This donation will also support conservation and education programs in on the island. The MFG is saving lemurs by protecting lemur habitats, stopping illegal lemur trapping and through educational programs that help Malagasy students finish school, providing them with job opportunities outside of illegal trapping and logging.

Help Mozilla celebrate the release of Firefox 3.6 and make a donation to save lemurs in Madagascar.

long version

At Mozilla we build products like Firefox because we believe that technology can protect and improve the Internet as a public resource. Part of our mission is fostering a healthy ecosystem to communities that promote the ability to freely access, modify and distribute software and creative works. This is a core value of the Mozilla community, other open source projects and free culture organizations.

These ecosystems create a digital commons; a shared space, shared resources or network of ideas, applications and products that are free to use, so long as they are used in the spirit fair use. So often when we are explaining how this digital commons works, we use the metaphor of shared land or parks. *Something about a physical space for collaboration, recreation, conservation and in some cases commerce and agriculture.*

Did you know that versions of Firefox are named after parks? Our developers and community have taken to naming versions of Firefox after different parks for some time now. Take a look back at Firefox releases [1] and you'll see that previous versions of have been named after parks like Gran Paradiso (Italy), Bon Echo (Canada) and Shiretoko (Japan). Mozilla community members in Japan were so honoured to have Firefox 3.5 named after their UNSECO world heritage site park, Shiretoko, that they created Discover Shiretoko [2] to celebrate the park as an important part of their community and to celebrate Firefox and its role in creating a better Internet.

There's poetry in Mozilla's drive to create and protect open communities and projects with our choice to name releases of Firefox after different parks around the world. We'd love to say we chose parks as code names on purpose, but the truth is one of our developers decided to name a release after a park he drove by everyday. But what we can do is use our unique community to help make the Internet and conservation efforts better for these parks.

Namoroka Namoroka is more than the code name for Firefox 3.6 [3]. It's also a park and lemur habitat in Madagascar. Situated off the southeast coast of Africa, Madagascar is considered by scientists to be a high priority for conservation efforts both for its high degree of endemism (number of species found no where else) and its sheer biodiversity (number of living species).

Unfortunately, many of Madagascar's native species are threatened as deforestation proceeds at an alarming rate. Madagascar is struggling to improve the quality of life for its rapidly growing human population. At the same time, they are struggling to find a way to preserve the forests and wildlife that remain. Madagascar is the 11th poorest country in the world and has gone through a great deal of political upheaval in recent years

The National Park of Namoroka is located in the northwest section of Madagascar. Known for its Karst topography (or Tsingy as it is described in Malagasy), the park is full of caves, canyons and natural swimming pools. This majestic landscape creates a unique shelter for it's flora and fauna. Namoroka is home to eight species of lemur, but we'd like to support lemurs throughout the country.

To do this Mozilla is teaming up with the Madgascar Fauna Group (MFG) to help Madagascar through this challenging time. The MFG has been working on conservation in Madagascar for more than 20 years, addressing the environmental and social issues that are leading to deforestation and the trapping of lemurs.

Our goal for supporting the lemurs of Madagascar is $10,000. This money will be used to help the MFG improve its website and online fundraising activities, connecting them with like minded contributors and donors around the world. This donation will also support conservation and education programs in on the island. The MFG is saving lemurs by protecting lemur habitats, stopping illegal lemur trapping and through educational programs that help Malagasy students finish school, providing them with job opportunities outside of illegal trapping and logging.

Help Mozilla celebrate the release of Firefox 3.6 and make a donation to save lemurs in Madagascar

Artwork

Snippet Thumbnail

Large Lemur Image Save the Lemur Logo Ruffed Lemur Image Indri Lemur Paroedura Psimus Ruffed Lemur Image 2 Fidy