MozillaStore

There's a lot of demand for Mozilla & Firefox gear -- anecdotally, it's something we hear quite often, and we've seen evidence of demand whenever we have a new product as part of a donations campaign.

And in addition to the clear benefit of a successful store -- donations revenue -- having a well-functioning, global store would be a great boost for community engagement and global brand awareness.

The goal would be something that's as close to global as possible, offering a variety of conventional and inventive Mozilla and Firefox merchandise in a well-presented way. Potentially, MozSpaces could also become retail hubs and provide ways to test new concepts.

Background and preparation

I. The General Idea

II. The Story Until Now

III. The Rationale

IV. Analysis of Community Demand

V. Critical Success Factors

Business plan

VI. Recommended Path

VII. Outreach and Engagement

VIII. Management Framework

IX. Budget

X. Roadmap

Appendices

A. Revenue Model

B. Vendors Evaluated