Optimization Test results template
From MozillaWiki
Insert Test Name
Contents
Background
Qualifying the Opportunity: State why we are conducting this test and use any data / research that help informed the opportunity.
Hypothesis
Insert Hypothesis here
Experiment Information
Please fill out the following information.
- Team Conducting Test
- Page / Experience that was tested: insert link here
- Date of the Test: insert date range here
- Sample Size
- Testing Platform Used: Optimizely or Google Content Experiments
- Link to Test: insert link here
Variations Tested
Insert Screencaps or Link to the Tested Variations
Summary of Results
Hypothesis is TRUE or FALSE.
Summarize the findings within 2-4 sentences.
Experiment Data
| Variations | Visitors | Conversions | Conversion Rate | % Improvement | Confidence | Winner |
|---|---|---|---|---|---|---|
| Original | ||||||
| Variation 1 | ||||||
| ... | ||||||
| Variation X |
Key Learnings
What did we learn as a result of taking this test. Insert at least 3 things.
Action Taken as a Result of the Experiment
Now that you have completed the test, what were the next steps taken?
