Personas/Meetings/4-27-10

Renaming brainstorm

• Have a lot of marketing and momentum behind 'Personas'. They work now. Drawback is they are confusing, not explained in add-ons manager.
• Calling them themes makes it more confusing (some themes can work with others, some can't, etc)
• Calling them backgrounds means it's easy to describe. Lose all previous marketing efforts. Not as easy to market.
• Wallpapers - closely matches real-world noun and what personas actually do.

Options

• Stick with Personas
• Wallpapers
• Backgrounds

Action Items

• A/B test on firstrun page between wallpaper, backgrounds and personas.
• Follow up after A/B test and feedback via email

Other

• Need a clear easy to find method of undoing a persona.