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Renaming brainstorm

  • Have a lot of marketing and momentum behind 'Personas'. They work now. Drawback is they are confusing, not explained in add-ons manager.
  • Calling them themes makes it more confusing (some themes can work with others, some can't, etc)
  • Calling them backgrounds means it's easy to describe. Lose all previous marketing efforts. Not as easy to market.
  • Wallpapers - closely matches real-world noun and what personas actually do.


  • Stick with Personas
  • Wallpapers
  • Backgrounds

Action Items

  • A/B test on firstrun page between wallpaper, backgrounds and personas.
  • Follow up after A/B test and feedback via email


  • Need a clear easy to find method of undoing a persona.