Signpost

The Social media signpost program is an effort to reach out to Firefox users on social media networks and direct them to the right places within our support platform. We are doing that with the help of the community, ideally hundreds or thousands of people would join this effort with a portion of that continuing on SUMO.

Meetings

July 20th - Project kickoff

August 5th - Status Update

• WebDev: project has been initiated, development should start next week and take 4 weeks to complete
  
• Metrics dashboard: metrics team may help with this. They've also created a tweet miner script that we might use. Will get more info.
  
• Design: Lee Tom will start landing page design on Monday
• Copy: Elise will start this August 16th
• Wireframes sent around by email
  
• Rough prototype
  
• New / updated articles: Michael and Kadir will work on content for 3 articles
  • Firefox crashes
  • Firefox is slow
  • Firefox sucks (without further explanation)
• Static content on landing page
  • Header text will be drafted by Engagement team
  • Footer text will be drafted by SUMO

Next meeting: August 18th

Docs

• Creative brief
• Rough prototype of landing page (old design)
• Finalized design (bug 584452)
• WebDev requirements (bug 584886)
• Metrics dashboard requirements (bug 586511)

Timeline

August 9: WebDev + Design work start

August 16: Static copy starts (William / Mary)

August 23: Work on the article begins (Michael)

August 27: Static copy completed (William / Mary)

August 30: Design completed (William / Lee)

August 31: Circulate articles for review with SUMO (Michael)

September 1: First draft of metrics dashboard (Anurag)

September 2: Circulate articles for review with Engagement (Michael)

September 2: SUMO box copy complete (Kadir)

September 2: Snippets 1st draft

September 8: Metrics dashboard for tweets ready (Anurag)

September 22: Snippets finalized (Kadir)

September 23: WebDev code freeze at midnight (Alex/Fred)

September 24: Staging site up (Alex/Fred/James), QA begins (Rebecca), articles finalized (Michael)

September 29: Security review finished (Coates)

September 27-October 4: WebDev fixes (Alex/Fred), QA concludes (Stephen)

October 5: Launch (IT)

Monitoring twitter

After monitoring our own FirefoxCares account, using our current searches, and using a free form search for Firefox on Twitter a somewhat interesting pattern emerges:

1. If you search just for Firefox on Twitter the noise too high to get any meaningful results.
2. More than half of all tweets are not in English.
3. If you don't restrict your search with keywords there is no salient theme to the tweets, but two somewhat recurring topics: Crashes and Firefox 4 Beta features.
4. If you restrict your search the list is as follows:

negative:

• Firefox crashes
• Firefox sucks (without further explanation)
• Firefox is slow (both startup and usage)

positive:

• Firefox 4 features (App-tab and TabCandy)
• Personas

Only those 3 issues are actually salient, there is no other recurring issue worth mentioning.

Copy for the site

• In addition to the text we should have a video with people from the SUMO community, telling why they help on SUMO (why is SUMO important and why they do it) + a call to action at the end.

Categories for snippets

• Welcome and Thanks, Using Firefox, Firefox Beta, Support, Get Involved
• List of initial snippets