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CommSquared/PR: Difference between revisions
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→Objectives
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All those activities convey establishing the good image of the organization, and avoiding/preparing for/managing crisis. | All those activities convey establishing the good image of the organization, and avoiding/preparing for/managing crisis. | ||
== | == Goals == | ||
Public Relations aim at: | |||
* nurturing, promoting and reinforcing the brand image | |||
* promoting goodwill: enhance the relationships with current partners/customers and prospective ones, with the general public,... | |||
* building product awareness: generate attention and inform about new releases, stimulate demand,... | |||