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CommSquared/PR: Difference between revisions
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→PR Toolkit I - Introduction
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At Mozilla we turn to PR to maintain our organization’s reputation with the market, users, developers, and influencers. Much like how we develop our products in the open, we strive to communicate in an open and transparent way: reporters have direct access to information on wikis and attend public project meetings, providing information and context as-it-happens. | At Mozilla we turn to PR to maintain our organization’s reputation with the market, users, developers, and influencers. Much like how we develop our products in the open, we strive to communicate in an open and transparent way: reporters have direct access to information on wikis and attend public project meetings, providing information and context as-it-happens. | ||
== Goals == | |||
Public Relations aim at: | |||
* nurturing, promoting and reinforcing the brand image | |||
* promoting goodwill: enhance the relationships with current partners/customers and prospective ones, with the general public,... | |||
* building product awareness: generate attention and inform about new releases, stimulate demand,... | |||
== What's the role of a PR practitioner? == | == What's the role of a PR practitioner? == | ||
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All those activities convey establishing the good image of the organization, and avoiding/preparing for/managing crisis. | All those activities convey establishing the good image of the organization, and avoiding/preparing for/managing crisis. | ||